Holt Renfrew’s 29-Foot LED Display Lights Up the World Around It

Gridcast Media, NanoLumens, Dot2Dot work together to create LED display for Holt Renfrew store in Toronto.

Jessica Camerato
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Catching the eyes of shoppers during the holidays is a top priority for retailers.

Holt Renfrew, a high-end chain of Canadian department stores, is making that happen this season with a can’t-miss LED display for the re-design of the Yorkdale store in Toronto.

Holt Renfrew partnered with visual communications consulting firm Gridcast Media to create one of the Canadian retail industry’s largest indoor LED display implementations. Gridcast Media worked with NanoLumens and Dot2Dot to design and develop the digital canvas.

The LED display, placed at the front of the store, features six 29-foot tall by 4-foot wide panels displaying the latest fashion trends. It also includes a six mm pixel pitch to deliver sharp images to those both inside and outside the store. In total, the display features over 1.5 million LED packages.

Click here to check out photos of the display.