Integrator to Customers: Time to Update Your Old-Fashioned Digital Signage

Digital signage isn’t new anymore. Brock McGinnis explains Westbury National’s strategy for updating outdated digital signage solutions in 2014.

Tom LeBlanc

During an interview about the state of digital signage and retail integration markets, I asked Brock McGinnins to share some of Westbury National’s strategy for selling digital signage in 2014.

His answer was surprising because it reflects that fact that digital signage has been around quite a while now—long enough for Westbury to see value in talking to clients about how their current digital signage solution is most likely outdated. Many integrators don’t have a strategy for selling clients into digital signage even initially.

Brock McGinnis, Westbury National, on Updating Clients’ Existing Digital Signage in 2014: