Feeling sick? If you live in Warsaw, Poland, you might not have to schedule that doctor’s appointment.
To help promote its staple product and return people to health sooner, GlaxoSmithKline‘s Theraflu has implemented an interactive digital outdoor ad that can accelerate diagnosis of the flu by taking pedestrians’ temperatures.
Installed by Saatchi & Saatchi Switzerland and Saatchi & Saatchi/Interactive Solutions Poland outside of a Warsaw, Poland shopping center, the digital display uses a live thermo-scanner camera to detect whether or not a pedestrian is running a fever. Warsaw is the first place in the world to introduce outdoor ads that are able to measure people’s temperatures.
Watch Theraflu’s digital display determine pedestrians’ temperatures using a live thermo-scanner camera.
The Thermoscanner application works under the control of a custom built software running on an Android device. The software turns data from the camera into an interactive application displayed on a large high definition screen. Once the display informs a person as to whether or not they have a temperature, it shares a visual cue of the Theraflu product to promote its ability to ease symptoms of the flu.
“This idea really fits in with GSK’s commitment to transforming their properties into Fast Moving Consumer Health Brands,” says Jason Romeyko, global chief creative officer of GSK and Deutsche Telekom and executive creative director, Saatchi & Saatchi Switzerland, in a press release from Saatchi & Saatchi. “This outdoor is a wonderful mash-up of technology, health, real-life application and consumer engagement. It fires up a new set of innovative ideas we can bring to life in healthcare and wellness.”
Beyond determining temperatures, the thermo-scanner camera also enables people to take and download a “thermo selfie”. Using the hashtag #TherafluThermoscanner, those who are sick with a fever can post the selfie on social media, and have proof of their illness without having to make an appointment for a doctor’s note.