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Q&A: Tightrope Media Systems Lowers Digital Signage Cost of Ownership

CI spoke with Michelle Alimoradi of Tightrope about its Carousel digital signage system, which is capable of rendering high speeds across out-of-home networks of any size.

CI Staff

Tightrope Media Systems is a manufacturer of digital signage and broadcast automation hardware and software.

At the upcoming Digital Signage Expo (DSE) in Las Vegas from Mar. 10-13, Tightrope will exhibit enhancements to its Carousel digital signage system, with new tools to accelerate content rendering speed across out-of-home networks.

Tightrope also plans to introduce Carousel Detective, a network diagnostics tool that works with the Carousel server core, as well as evolve its close partnership with BrightSign.

CI spoke to Michelle Alimoradi of Tightrope Media Systems to learn more.

What would you say to dealers who are already familiar with your product line?

Alimoradi: Tightrope recently improved pricing and performance to better situate Carousel Digital Signage as the ideal choice for large-scale out-of-home digital signage networks. First, we announced the new pricing structure that reduces the cost of ownership for large-scale networks and gives dealers the opportunity to make more money on installation. We also updated the Carousel software to feature new lightning fast rendering performance and better troubleshooting capabilities across large networks.

Tightrope Media Systems
Name: Michelle Alimoradi
Email Address: .(JavaScript must be enabled to view this email address)
Twitter: @trms
Contact info/link for those looking to become dealers: .(JavaScript must be enabled to view this email address)

What would you say to dealers who are stumbling across your company for the first time?

Alimoradi:Tightrope recently overhauled its pricing structure to lower the cost of ownership, which encourages buyers to consider building larger signage networks. For our dealers, this means more money from larger installs on average. We also offer our dealers discount rates for registered qualified leads, continued revenue through annual systems assurance package renewals, and lower stress levels with straightforward quoting so you can process orders quickly.

Tell us about one particularly interesting installation of your product.

Alimoradi:Choice Hotels installed Carousel as their corporate headquarters’ complete professional AV system with dynamic and interactive content and customized outputs depending on the nature of the message for each location. The network serves three main communication purposes: interactive wayfinding and facility reservations, information about their company on a history timeline wall, and, by using Outlook integration, Choice Hotels can also schedule meetings and events in real-time. 

Besides the usual, what really specific thing differentiates you from your competitors?

Alimoradi:Carousel is a unique solution for busy professionals who want to communicate quickly, easily, and look good while doing it. Carousel is a turnkey signage solution complete with pre-built design templates, easy setup, and unparalleled ease of use for content management. We also offer in-house custom interactive programming and design services, as well as an extended relationship with the company through our free support for life.

What’s the best sales tip/tactic you’ve come across?

Alimoradi:Ask early and ask often about content. Usually, content is an after thought. It doesn’t matter how big of a screen was purchased, how level it is, how narrow the bezel is, etc. if the content isn’t there you look bad. Ping your customers about WHO is creating the content.

What one technical tip can you offer about installations?

Alimoradi:Refer to all the documentation that is available, even if you have read it before. Sometimes you may find out that old processes are made obsolete by new changes and updates. Carousel Digital Signage ships with the information needed to get 90% of installs up and running in no time.

Where do dealers typically get tripped up on installs?

Alimoradi:We offer install support and training hours, which many people purchase. But then they often don’t attempt to schedule the hours until a day before the install. Our trainers are usually booked out much further than that, so it’s best to schedule installs and training support at the time of purchase.

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