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Roland Targets Corporate Professionals at NAB 2015

Roland shows its Series of multi-format matrix switchers and new HDBaseT transmitters and receivers at NAB 2015.

The NAB Show may be aimed at traditional broadcasting professionals, but Roland is targeting part of its message at non-traditional but growing group of content creators—corporate AV professionals.

The audio and video production product maker is “seeing a lot of growth” in the corporate market, says Rob Read, marketing communications manager, professional AV.

Related: Roland Brings M-5000 and Its 128 Audio Paths to NAB 2015

Corporate AV professionals, Read says, are increasingly focused on creating professional-grade content for training, company sales meetings, product launches and announcements. “We feel like corporate AV guys want to do something in their boardroom and they don’t know how to do it. They go to the integrators for the solutions.”

The problem, he adds, is many AV integrators face a learning curve when it comes to broadcast solutions for their clients in corporate, house of worship and higher education market.

Roland sees its XS Series of multi-format matrix switchers as a solution for integrators looking to solve their clients’ content demands.

The series is supports eight HDMI, RGB/Component/S-video/Composite inputs and up to four HDMI or HDBaseT outputs with scalers to support picture-in-picture, resizing, rotating, and flipping.  Audio can be embedded into outputs via eight stereo audio inputs (2 microphone) and/or HDMI audio as well as de-embedded on output. Additional features include iPad control, EDID emulation and HDCP management.

The XS Series is available in three configurations: 8-in x 4-out (XS-84H), 8-in x 3-out (XS-83H), and 8-in x 2-out (XS-82H) and is ideal for many applications that include conference rooms, education, 4K switching to 1080p, performing art centers, churches, convention centers and teleconferencing.

Roland recently introduced two HDBaseT products to complement the XS Series and displayed them at NAB 2015.

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