As Under Armour continues its move from an athletic apparel company to a shoe brand and apparel company, with plans to make more than 30 million pairs of shoes this year, the company is also embracing new technology in its effort to attract more business.
Avitecture recently installed an 18-foot-wide-by-9-foot-high Prysm video wall at Under Armour’s global headquarters in Baltimore. The video wall, located in the central open space of the company’s main location “serves as focal point for campaign planning, brand messaging and VIP events,” company officials say.
“Working closely with Prysm, we’ve delivered a solution with unrivaled collaboration capabilities and beautiful visuals that will engage audiences like no other,” said Bruce Pittman, VP of sales and marketing at Avitecture.
The interactive Prysm video wall provides a 162-square-foot digital canvas that combines video, live feeds and sports imagery. The touch interface of the Prysm video wall allows users to interact with any content on screen that can be resized, repositioned and annotated.
Jack Taylor, senior project consultant at the Sextant Group said, “The Prysm video wall was selected for its superior ability to communicate the Under Armour brand through the combination of interactivity and support of a broad range of media. It delivers the wow-factor in an experience that is truly jaw-dropping.”