visualplanet, Midwich plan touchfoil showcase at Technology Exposed

The event is set to host some 65 brands and 200 products when it takes place in the main main Grandstand at Ascot Racecourse on September 17 and 18.

David Davies

UK touch technology manufacturer visualplanet will showcase its interactive touchfoil in conjunction with distribution partner Midwich on the retail section of its vertical markets stand at Technology Exposed. Midwich’s annual Technology Exposed event is set to host some 65 brands and 200 products when it takes place in the main main Grandstand at Ascot Racecourse on September 17 and 18.

The visualplanet touchfoil – a clear, large format projected capacitance film that delivers touch capabilities to any non-metallic surface – will form part of a demonstration of innovative interactive solutions for the retail sector.

Midwich will exhibit a digital shop front, featuring a rear projection, through-window 80″ two-touch touchfoil laminated onto the inside of the shop window but controlled by the user on the outside.

Vernon Spencer, founder and MD of visualplanet, explains: “The concept is ideal for retail through-window applications as the latest installations combine the immediacy of online
browsing with the theatre of a physical retail space for a truly unique customer experience. When combined with the right software, users can view live stock information, leave their details, obtain information via SMS, download details to a smartphone… the opportunities are endless. Not only does this model allow retailers to extend their customer offering, expand brand presence and maximise the commercial and visual impact of their window spaces – but it also provides unprecedented access to existing customers and new audiences.”

Phil Waterhouse, area sales manager for Midwich, adds: “This latest technology is set to change the face of the high street as we know it. Giving retailers a 24/7 presence, it has a wide range of applications from car showrooms and estate agents to shoe shops and boutiques. We are excited to be partnering with visualplanet on our vertical markets stand at Tech Exposed, where we expect interest to be high.”