You might say it’s hard to get excited about a webcam, but that’s part of the problem.
With video calls and remote collaboration becoming such a critical part of workplace communication, webcams are far more than just an accessory. That’s why Logitech is particularly excited about its BRIO 4K Pro Webcam, which it says delivers the highest quality desktop and streaming video experience available today.
“This webcam is packed with technology,” said Joan Vandermate, head of marketing for Logitech’s collaboration business unit.
I think we have a pretty good argument that it’s the best webcam ever made. -Joan Vandermate, Logitech
“We are positioning it as our top-of-the-line webcam, and I think we have a pretty good argument that it’s the best webcam ever made, and it’s certainly the most technically sophisticated webcam ever made.
“It’s packed with industry firsts. It is the world’s first 4K webcam, and it is the first webcam in the market that supports high dynamic range, HDR.”
Additional industry firsts, according to a Logitech press release:
- Logitech RightLight 3 with HDR
- 4K Ultra HD video quality
- 5X zoom
- Support for Windows Hello and other secure infrared-based facial recognition applications
More from Logitech’s BRIO 4K Pro Webcam Press Release:
Logitech BRIO delivers a premier video recording, streaming, broadcasting and desktop collaboration experience that allows users to take full control of their visual environment. In addition to featuring 4K and 5x zoom, support for Logitech RightLight 3 with HDR delivers great camera performance in all lighting conditions – from low light to bright sunlight, as well as challenging high-contrast or backlit conditions. BRIO users can select between 65°, 78°, and 90° field of view (FOV) to help ensure their camera is focused only on the area they want others to see. Logitech’s advanced lens technology with autofocus offers remarkable video quality with great resolution, speed, fluidity, color balance and detail.
Logitech BRIO works with all popular business applications, including Skype® for Business and Cisco-compatible certifications, as well as all Logitech Collaboration Program cloud video partners such as BlueJeans, BroadSoft, Vidyo and Zoom.
Logitech has a consumer- and channel-version of BRIO, identical to one another once the boxes are open. “There’s no difference at all. The firmware is identical. The pricing is identical,” Vandermate says.
“There should be no price advantage to someone going down to Best Buy or buying this on Amazon, versus buying it from their AV integrator. We tried, to the extent we can, to make sure that we don’t have the retail and eCommerce channels undercutting our AV channels.”
The channel, meanwhile, may benefit from Logitech’s global plea for people to place more value in their webcams. Vandermate says Logitech often hears about customers that say they prefer to use the camera in the bezel of their laptop.
“Most consumers are under the misapprehension that the camera that’s in their notebook PC is a good camera, and the reality is it’s a really bad camera. It’s a very cheap camera. Most laptops, lower-end laptops, have a 480p camera. Top-of-the-line notebooks, like your state-of-the-art MacBook Pro, have a 720p camera. There are no laptops on the market that support a 1080p-bezeled camera, and certainly none that support a 4K camera. They also don’t have things like HDR. They don’t support zoom. They don’t support RightLight.”
Logitech BRIO is available today. Business customers can purchase BRIO through the Logitech Video Collaboration reseller network, on Amazon.com, or on Logitech.com at a suggested retail price of $199 in the U.S. and €239 in Europe.
Consumers in North America can purchase the Logitech 4K Pro Webcam at Best Buy and on Logitech.com
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