Broadsign, the Montreal-headquartered out-of-home (OOH) advertising technology provider, announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetize cost-efficient smart screens, the new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent OOH ad playlist generation, proof-of-play reporting, and campaign delivery utilizing Broadsign’s OOH advertising platform.
According to the company, Broadsign for SoC arrives as advertiser interest in OOH continues to surge, making it easier for media owners to expand their networks with SoC solutions to advance monetization efforts. Broadsign for SoC includes a host of capabilities from the Broadsign OOH advertising platform to help users streamline campaign management across mixed screen networks spanning environments from transit to banks, cinema, educational institutions, healthcare, hotels, retail, smart cities, EV charging stations and more.
Broadsign for SoC highlights include:
- Streamlined network operations: Manage all inventory from one central location and support any mixed-screen network.
- Smart screen optimization: Harness the OOH advertising platform to get the most out of smart screen inventory.
- New revenue opportunity: Unlock ad-based revenue by opening up SoC-equipped screens, either from direct or programmatic OOH channels.
- Advanced network scalability: Reliable, scalable and automated workflows make it easy to grow networks without bounds.
“SoC represents the next big opportunity for Broadsign customers to expand their OOH footprint and reduce their hardware investment,” says Maarten Dollevoet, chief revenue officer, Broadsign. “We’re thrilled to bring all the automation, inventory optimization, and monetization opportunities that the Broadsign platform offers to SoC solutions from major industry players like LG, Samsung and BrightSign via this launch.”
Jeff Hastings, CEO of BrightSign, comments, “The BrightSign OS runs as an SoC via BrightSign Built-in and also via an affordable, reliable, and compact media player. We’ve prioritized partnerships so that our customers have the choice of using the very best software in the industry, and we are very excited to partner with Broadsign to that effect.”
Gianni Restaino, LG Business Solutions USA’s’ vice president of engineering, shares, “The potential for SoC in out-of-home is unending, and we’re thrilled to be working with Broadsign to bring support for some of its widely-used features to our SoC screens. The integration opens up a host of new monetization opportunities for LG webOS Signage display owners interested in attracting a growing audience of advertisers looking to reach their unique OOH audiences.”
Stephen Choi, vice president, head of North America display office (NADO), Samsung Electronics, says, “SoC is providing a new, more efficient way to create, run, manage, and monetize digital signage networks, and we’re excited to team with Broadsign to bring Tizen users support for a robust CMS solution with proven benefits that both new and seasoned OOH media owners can take advantage of.”
Broadsign will be in the LG Electronics Stand 3K200 at ISE from May 10-13 in Barcelona. Broadsign partner solutions will also be on display at the BrightSign Stand 6H420 and the Samsung Stand 3F600.
