Enterprise businesses and healthcare institutions share a remarkable number of similarities despite their obvious differences. While businesses are focused on selling a widget or marketing a service, healthcare institutions provide the service of delivering care.
To that end, digital signage can benefit a healthcare institution in a multitude of ways.
Hospitals, clinics and physicians’ offices can be intimidating places for those who visit as both patients and guests. When visiting a healthcare institution, ambiguity and confusion can create added discomfort to an already stressful situation. Digital signage has the capacity to mitigate and eliminate this stress, and for the healthcare institution itself, digital signage can streamline the provision of care, deliver higher quality of care and increase profitability.
Digital signage has the potential to be as important as a complex medical imaging system or a stethoscope within a healthcare facility. The benefits to patients, visitors and caregivers cannot be overlooked or underestimated; it has the potential to provide a positive experience that will encourage future patronage of the facility deploying it.
As for the healthcare institution itself, digital signage can improve profitability, the capacity to see more patients and improve the overall quality of care delivered.
This article originally appeared on www.digitalsignageexpo.net and is published with permission.