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Planar is Totally Transparent About Its OLED Technology

Unveiled at ISE 2015, Planar sees its transparent OLED 55-inch prototype as a great fit for digital signage.

CI Staff

Being transparent isn’t new for Planar Systems. It launched its LookThru Series transparent LCD displays in 1999.

At Integrated Systems Europe 2015, Planar is demonstrating a 55-inch prototype of its new transparent OLED (Organic Light Emitting Diode) technology.

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Transparent displays, once the domain of science fiction, now have practical applications, says Jennifer Davis, Planar’s VP of marketing at Planar Systems.

“This technology is poised to revolutionize space design, customer engagement, and the digital display of information and branding for decades to come, and we are proud to be a pioneer in this next wave of transparent display development.”

Watch Planar’s new transparent OLED technology in action.

More on the transparent OLED technology from Planar’s press release:

Transparent OLED is ideal for a broad range of applications including those in retail, museum and corporate settings. Retailers can install these displays in front of actual products to provide digital information about their merchandise, creating augmented reality experiences. Museums can use them to encourage patrons to interact with exhibits by displaying artifacts overlaid with text, images or video content designed to educate and inspire. Companies can incorporate them into their lobby, cafeteria and conference rooms as a dynamic way to present information to employees and customers while maintaining an interior design aesthetic of modern transparency.  Planar’s transparent OLED will allow designers to activate glass surfaces that are incorporated into these spaces, like interior windows, room dividers and partitions.

“We are excited to see the new types of experiences we can create with transparent OLED, “said Thomas Wester, technology director of Second Story, which is part of the storytelling agency SapientNitro. “It represents an exciting new canvas to paint on, and we are proud to be developing one of the first public experiences to demonstrate this technology. Planar is a leader when it comes to innovation in transparent displays and this latest OLED technology demonstration showcases their ongoing commitment to pushing boundaries. With them, we want to encourage the industry and our clients to envision how they might achieve more compelling customer experiences.”

Brilliant Picture Quality, Wide Viewing Angles

Transparent OLED offers brilliant picture quality, exceptional contrast and wide viewing angles. Because the OLEDs themselves emit light, viewing angles are very broad and color performance is exceptional, leading to vivid, eye-catching installations. Moreover, because only those pixels that display content are turned on, a transparent OLED showing video will exhibit better contrast and energy efficiency than traditional displays.

Planar is at Stand #3-A80 at ISE 2015.

Related: Planar iOS App Manages UltraRes 4K LCD Displays

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