Middle Atlantic Debuts Innovation Pavilion and Lots of Products at InfoComm 2017

With an ‘Innovation Pavilion’ within its InfoComm 2017 booth, Middle Atlantic aims to showcase innovation with new conference tables, mounts, and more.

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Middle Atlantic Debuts Innovation Pavilion and Lots of Products at InfoComm 2017

Middle Atlantic has added to its Vision Display Mount (VDM) line.

Middle Atlantic’s products do not tend to be the flashiest features of innovative systems. However, its furniture, rack, mount, connectivity and power solutions are so often the common denominator. At InfoComm 2017, Middle Atlantic will take credit for its industry-facing role with an Innovation Pavilion within its booth.

Middle Atlantic’s T5 Series conference tables

Middle Atlantic’s T5 Series conference tables

The Innovation Pavilion features concept solutions that challenge attendees to navigate the future of AV installations, according to Middle Atlantic.

“We’ve never done anything like this before where we’ve pulled back the curtain,” Rebeca Villareale, marketing manager, Middle Atlantic Products, tells CI. The displays which capture four projects, strategically chosen to show how Middle Atlantic sees the future of the AV market unfolding, she adds.

In one example, Villareale says the display will get attendees thinking about immersive design. “It’s our proposal for how the design experience can work more fluidly in the future.”

The Innovation Pavilion sits high in Middle Atlantic’s booth looking down at a slew of new products. About those products …

Middle Atlantic’s New Conference Tables Line

It’s hard to believe that Middle Atlantic hadn’t already launched a conference table line. “People probably assumed we already have one, but we’ve never really brought a table to the market,” Villareale says.

Middle Atlantic’s T5 Series conference tables are specifically designed to properly support AV technology with ultimate system reliability, according to a press release.

More from the press release:

Built upon Middle Atlantic’s well-known rack engineering expertise, the T5 Series features a patent-pending, swing-out rack that ships immediately and can be configured for rackmount or small device gear. Engineered with unmatched innovation and mounting flexibility, this pre-configured, all-in-one furniture system includes power distribution, table boxes with connectivity, and cable management.

Middle Atlantic Storage and Mounts

At InfoComm 2017 Middle Atlantic has broadened its lineup of AV storage and mount solutions for commercial AV with focuses on its Proximity Series AV storage and Vision Display Mount (VDM) lines.

More from the press release on both lines:

Middle Atlantic Products is expanding its innovative, expertly designed Proximity Series AV storage solutions and Vision Display Mount (VDM) lines, providing integrators with a comprehensive offering to support decentralized systems in commercial applications.

The Proximity Series now includes the only in-wall box designed to fit 24” stud bays for even more AV systems storage capacity and the industry’s first sliding plate that enables quick access to mount and maintain small devices at the display. All new Proximity storage solutions feature Middle Atlantic’s patented, tool-free Lever Lock™ system to accommodate, conceal, and reliably mount a range of AV components.

Perfect for conference room and other collaboration space applications, the new professional-grade VDM Series now features a modular design that supports single or multiple display ceiling and wall-mount applications, while delivering a consistent and seamless installation experience.

“For nearly four decades, Middle Atlantic has been solving our customers’ need for reliable AV support and protection,” said Tim Troast, VP, product management at Middle Atlantic. “We continue to build upon that heritage and commitment with an industry-leading systems approach for mounting, cable management, and power distribution. Our VDM Series allows integrators to meet the most demanding display mounting installation with ease, while our additional device storage options within the expanded Proximity Series offer even more convenience and access. As a result of these new options, integrators can save critical time and resources on any commercial project.”