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B-Tech AV Mounts Partners with Exertis Pro AV

Exertis Pro AV Canada will be B-Tech AV Mounts exclusive distributor for the U.S. and Canada beginning June 1, 2022.

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B-Tech AV Mounts Partners with Exertis Pro AV

B-Tech AV Mounts LLC, the Brea, Calif.-based professional AV mounting solutions provider, has struck a distribution agreement with Exertis Pro AV Canada, making Exertis Pro AV its exclusive distribution partner for the country, beginning June 1, 2022.

Exertis Pro AV is now B-Tech’s exclusive distribution partner for the United States and Canada, following Exertis’ acquisition of Almo Professional AV, who had been distributing B-Tech’s range of professional mounting solutions throughout the U.S. since September 2021.

Exertis Pro AV, a distributor of pro AV solutions throughout the world, has launched a dedicated Canadian division. With a CTS & DSCE certified Canadian team covering everything from business operations and product management through to sales, marketing and distribution, its ships product to resellers throughout the country from facilities in both Eastern and Western Canada.

Established in London in 1972, B-Tech launched its North American operation, B-Tech AV Mounts LLC, in 2019, after a period of sustained sales growth through a distribution partner in California in the two years prior. Since then, demand for B-Tech mounting solutions has continued to grow and in June 2022, the team has moved into new, larger office in Brea, California, where it looks forward to welcoming customers for demos and training.

Tiffany Dozier, B-Tech’s VP of sales for North America comments, “Partnering with Exertis Pro AV will further B-Tech’s brand awareness throughout Canada and together we’ll be able to provide the highest level of support to the reseller network.”

Raad Raad, VP of Exertis Pro AV Canada, says, “After the challenges of the last few years, we recognized the industry needed an AV distributor managed in Canada, by Canadians, for Canadian resellers. I am thrilled to be leading this next generation of commercial AV distribution in Canada. This exciting partnership with B-Tech allows us to leverage our evolving strategy for growth in the Canadian market.”