Inside Harvard University’s Need to Stream

Tennis isn’t the most popular spectator sport at Harvard University. So why did the Harvard Athletic Department come up with a cost-effective AV distribution strategy that’s 4K-ready?

Organizations create more video content and, of course, stream more video content throughout their network than ever before. An interesting example of this can be found at Harvard University.

For years the Harvard Athletic Department has made sure that streaming and archived video of its most popular sports — football, basketball and hockey — are available for students, family and fans to access online. Lately, “as the costs of equipment have gone down, there’s really been a trend toward streaming non-ticketed Olympic sports like tennis,” says Imry Halevi, Harvard’s director of multimedia and production for the AD.

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Halevi recently researched and rolled out a video streaming solution for Harvard tennis that allows matches to be streamed and archived on the Ivy League Digital Network. He did so despite not expecting a large audience.

Imry Halevi, Harvard’s athletic department director of multimedia and production, explains why video streaming is in such high demand:

“Harvard football, Harvard basketball—they have a big audience, a lot of people watching online. Harvard tennis, even if they don’t have a lot of people watching online or even if the interest is limited to parents of current athletes and alums of the program the cost of the equipment allows us to set that up in a very reasonable way.”

The solution Halevi rolled out for the tennis program includes six Blackmagic Design ATEM 1 M/E Production Studio 4K switchers, which complement other Blackmagic products including the Compact Videohub, Micro Videohub, ATEM Television Studio and several Mini Converters. There’s an ATEM 1 M/E Production Studio 4K installed at each of the six indoor tennis courts located at Harvard.

Harvard Blackmagic

Harvard’s AV streaming solution for its tennis matches includes six Blackmagic Design ATEM 1 M/E Production Studio 4K switchers.