PPDS is partnering with Intel, Advantech and Navori Labs on new intelligent digital signage solutions for retail customers designed to bring more targeted and enhanced customer experiences and maximize return on investment.
According to PPDS, the partnership has produced the PPDS Intelligent Signage Solution for Retail, which it calls a “revolutionary AI-powered digital signage solution” that combines the company’s digital signage displays with intelligent software and camera technologies.
According to the company, the solution is designed to create a customer experience a next level of customer experience “unachievable online” and enable retailers to make informed business decisions via advanced analytics based on the store’s activities over time.
The PPDS Intelligent Signage Solution for Retail is compatible with PPDS’ Phillips P-Line 24/7 digital signage range for indoor environments. Via on-board ethernet or Wi-Fi, the solution harnesses Advantech’s integrated DS-200 SDM-L Smart Display Module computer platform, powered by Intel vPro technology that can be used to manage the display remotely.
Meanwhile, Navori Labs provides the intelligent computer vision software platform Aquaji for marketing analytics as well as QL CMS software used to manage the display contents.
Navori Aquaji is available as a SaaS solution or as an on-premises version hosted on the hardware. It analyzes video feeds from embedded or IP-based cameras placed around the store in key locations. This produces anonymous marketing data and comparable metrics based on foot traffic and customers’ physical traits, including gender. That data is then delivered to a dashboard that can be accessed on any computer.
According to PPDS, the information can be used to deliver targeted content and marketing to help drive sales, or it can be used to create and schedule content to help drive sales to a specific demographic based on historical data.
The company says the solution doesn’t perform facial recognition and no images or videos are ever stored on the system.
Chris Colpaert, general manager at PPDS, said in a statement that the solution can help attract customers back to stores and create sales opportunities specific to the retailer.
“Take into account age and gender, and you’re almost certainly alienating a high percentage of the people entering a store,” he said. “With our advanced Philips digital signage and our industry-leading partnerships with Intel, Advantech and Navori Labs, we’re reducing the odds of failure and increasing sales opportunities for retailers, while making the experience for customers a smarter and more tailored one.”