Audinate Group Limited, developer of the Dante AV-over-IP (AVoIP) solution, announced a refreshed brand identity for both Audinate and Dante, including a new logo, tagline, color palette and narratives that capture the essence of Audinate and the Dante platform.
Audinate will emphasize the Dante brand more in the market, given the strong connection and recognition with customers, says the company. The Dante AVoIP platform enables communication, experiences, inspiration and collaboration to be shared between people and spaces using one connection. Thus, it is captured in the new Dante tagline, “One Connection. Endless Possibilities.” The new Dante logo also captures this concept, taking one connection into multiple possible directions.
Related: Dante Certification Program Training: Free Webinars in Mid-December
“Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform,” says Joshua Rush, chief marketing officer at Audinate. “This new positioning crystalizes what Dante offers the Pro AV industry.”
As the parent company of Dante, Audinate has always been focused on pioneering the future of AV. The new brand platform for Audinate preserves the company’s respected engineering legacy while creating a more human and approachable brand.
Alongside the new branding that will roll out in the coming months, Audinate will launch new separate websites for Audinate and Dante in early 2024, including an initial microsite launching today at getdante.com.
To check out previous Commercial Integrator coverage of Audinate, check out our website archives.
