In celebration of International Women’s Day, AV Gives launched its 2023 fundraising campaign and networking initiatives in support of Rosie Riveters. Rosie Riveters is a non-profit organization that empowers young girls by building personal confidence, critical thinking and problem-solving skills through hands-on, community-based STEM programs.
Joining Hands
Under the direction of co-founders and AV industry professionals, Erica Carroll and Jennifer Goodyer, AV Gives’ 2023 goals share a common purpose. This involves engaging and inspiring girls through STEM projects while showcasing the professional AV industry as a rewarding career path. Carroll and Goodyer banded last year with The AVIXA Women’s Council and Brittany Greer, executive director and founder of Rosie Riveters. Together, they raised money and supported STEM programs for Rosie Riveters through the AV industry. Their combined efforts far exceeded expectations.
“We quickly surpassed an initial 2022 fundraising goal of providing $5,000 for STEM kits,” says Carroll. She is also senior manager, product training and adoption for Mersive. “We were soon challenged to set a more aggressive goal of $30,000. And in the end raised nearly $35,000. We have challenged ourselves this year to meet an initial $30,000 goal and have established a stretch goal of $50,000.”
Carroll adds that volunteers built 1,500 binary coding kits with last year’s funds. The kits include all parts and materials required to teach computer language to third-grade children. While this included primarily girls, all children received the invitation to participate. Carroll and Goodyer also connected with Women’s Council Local Leaders in Atlanta, Dallas, southern California and Mid-Atlantic areas to schedule “packing parties.” Here, adult volunteers created the coding kits for distribution to local schools.
This year’s networking initiatives will extend that blueprint to new cities. At the same time, it will drive re-engagement with last year’s participants. “We want to maintain these efforts with young students year after year and on through high school and even college,” explains Carroll.
Additional Initiatives
Greer adds that the two organizations are looking to Computer Science Education Week in early December as one potentially exciting growth opportunity. The impact of delivering binary code kits during this time is potentially far reaching. It not only introduces students to the world of coding but also fosters stronger relationships with the schools served.
“With upcoming STEM days and curriculum integration; we are excited to continue collaborating with our partner schools, opening up new opportunities for students to engage with STEM and creating a pipeline for future innovators,” Greer states.
A Path to Commercial AV
While supporting Rosie Riveters through corporate sponsorships and individual contributions is the top priority for AV Gives; Carroll and Goodyer also treasure the opportunity to educate young girls about all the AV industry offers.
“The STEM program, and our involvement through these binary coding kits, lays the groundwork for a career path to the AV industry,” remarks Goodyer, also sales manager at manufacturer’s representative RTSales. “We include a brochure in these kits that showcases women and the careers they have in the AV industry. We want to communicate that women have a place in the AV industry, and continue to close the gender gap as the next generation of professionals enter AV.”
Jennifer adds that third grade is an important starting point. This is because girls often lose confidence at the age of seven. “We want to intervene and show them that success comes from struggle, and that we all learn through failure,” she notes. “This is one reason why we love Rosie Riveters. Every STEM kit is built on a productive struggle. And they help young girls build confidence one STEM kit a time.”
That productive struggle includes working from finished examples versus specific instructions. This helps young participants develop critical thinking and problem-solving skills as they reassess failures along the journey to successful completion.
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A Fruitful Partnership
“Women make up only 28 percent of the STEM workforce. And Rosie Riveters works to increase that statistic through an emphasis on productive struggle and confidence building,” Greer states. “We are excited to work with Erica, Jennifer and the incredible pro AV community through AV Gives. By opening young girls eyes to the possibilities in pro AV, we can help share a more diverse and innovative future for the industry.”
Per a statement, AV Gives now operates autonomously. However, it continues to work with The AVIXA Women’s Council. The organization has outlined several ways for organizations and contributors to get involved on its website. Women in AV/IT (WAVIT), whose founding board members include Goodyer, will also support AV Gives and its 2023 initiatives.