Changing the Face of IP with Samsung Techwin

Joanne Herman, marketing manager for the Security Solution division of Samsung Techwin Europe Ltd, explains the benefits of IP and why the time is right to adopt this new technology.

Dan Sait

Q: Joanne, why do you believe that Samsung Techwin can make such a big difference to how customers utilise Video-over-IP?

A: Our product development strategy has been based on the understanding that in the current challenging economic environment, businesses and organisations are understandably looking to achieve maximum long term benefit from their investment in video surveillance systems.

End-users want to purchase a solution that is not just fit for today’s purposes, but is also future proof in terms of its expandability and its ability to integrate with new technology in the future.

Q: Why do you feel Samsung Techwin IP solutions stand out from the crowd?

A: Simply put, it’s the ground breaking open platform capabilities of the WiseNetIII DSP chipset that is at the heart of all our latest cameras and domes.

Q: The does ‘Open platform’ functionality enable the installer to offer clients?

A: We believe it is an exciting game changer in that the truly open platform allows users to effortlessly upload Apps and run them on any WiseNetIII camera or dome.

Q: And why would customers want to do this?

A: Video Analytics is perhaps one of the best examples in which the functionality of a camera can be enhanced with the use of Apps and the processing power of the WiseNetIII DSP chipset is such that we can give customers the complete freedom and flexibility to choose the edge based video analytics App that best matches their requirements.

Many video-based apps are already available. Retailers for example, may wish to use a video analytics App available from AgentVI which is designed to provide business intelligence on customer in-store behaviour and can produce heat maps which show busy areas of a store, by hour or day of the week, to enable a store’s merchandising department to identify where to locate in-store promotions or perhaps relocate slow selling items.

Similarly, security personnel responsible for mission critical sites may wish to use the Foxstream video analytics App, which is ideal for perimeter protection applications where there is a need to have a high performance solution to detect and track would-be vandals and thieves. It’s really easy to upload an App to one of our cameras.  Following the connection of a camera to the network, installers or operators simply need to upload their preferred App via the camera’s browser.

All the 1.3MP, 2MP and 3MP models within the family of WiseNetIII network cameras and domes are extremely easy to install and set up, as are all our ‘plug & play’ network recording devices. We believe however, that it is the open platform capabilities of the WiseNetIII DSP chipset that will have the most significant impact on the demand for IP network based video surveillance solutions and create considerable sales growth opportunities for our business partners, installers and system integrators.