Spotlight on InfoComm 2019

Core Brands Appoints James Koenig Director of Sales, CI Channel

James Koenig is named Director of Sales for the custom installation channel at Nortek’s Core Brands, leading brands like Elan, SpeakerCraft, Niles and Panamax.

CI Staff

Core Brands, the Nortek division that includes such custom-oriented brands as Elan, SpeakerCraft, Proficient, Niles, Xantech and Panamax Furman, has promoted James Koenig to director of sales for the custom channel.

Before it became part of Core Brands, Elan Home Systems hired Koenig in 2002 as regional sales associate, and he later held the position of national distribution accounts manager.

He helped launch Aton—the Cat 5-based multiroom audio system—through distribution.

In 2010, The AVC Group was formed and he took on the role of Western US & Canada regional sales manager for ELAN, ATON, and Sunfire brands. In 2012 The AVC Group was merged into Core Brands where he became the South Central regional sales manager, a position he held until becoming national sales manager for the custom channel in February of this year.

Before joining the Core Brands family, he “grew up in a family security business,” according to a press release, gaining knowledge of burglary, fire, CCTV and access control systems.

“Jim is a true sales professional who has demonstrated over the last 16 years a remarkable ability to grow brands in both challenging and expanding economies,” says Core Brands senior VP Dave Keller. “He builds trust-based relationships with dealers and shares my belief that our top priority is delivering our dealers great service to match our innovative products.”

Koenig says, “We’re getting ready to bring to market a new generation of products for our key brands, all of which will create amazing new business opportunities for our dealers in the CI channel.”

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