Audix, the Wilsonville, Ore.-based manufacturer of microphone products, has appointed Glenn Roop to the position of key account manager and consultant liaison. Roop will oversee the cultivation of marketplace client relationships and drive brand expansion with a focus on product-oriented solutions.
Roop brings a wealth of experience to the company which spans the professional audio and broadcast industries. Prior to pursuing his studies at Kent State University, he embarked on his professional career at radio station WKNT, conducting human interest type interviews with the local community. His tenure in broadcasting gave him hands-on experience in repairing intricate equipment, including microphones, says the company. After college, he established his own DJ company, Entertainment Concepts.
Then, Roop secured a role in inside sales at Audio-Technica, where he progressed over the years from regional director to national director. Ultimately, he assumed the role of director of professional products.
Later, Roop later joined CAD Audio. There, he played a pivotal role in sales, marketing and artist relations, playing a big part in the company’s introduction of new product categories to market, including headphones, wireless technology and installation products.
Glenn Roop Appointment Reinforces Audix
The new appointment reinforces Audix, part of Videndum Media Group, in its continued commitment to strengthening its position in the audio marketplace. Moreover, the company expresses its commitment to expanding its professional audio team. It will do so by hiring professionals who bring extensive industry knowledge and expertise to the group.
“Videndum is committed to continually improving our value proposition for our customers and end users,” Bjørn Rennemo-Henriksen, audio sales senior director, says. He adds, “We welcome [Roop] and his vast industry experience in the professional audio segment, which strengthens our position even more to deliver on our commitment.”
Roop concludes, “Audix is a very strong and recognized brand with substantial global opportunities. There’s a really a bright future for Audix and I’m excited to be able to be a party of its journey.”
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