There are two seemingly opposing trends in corporate integration and both are extremely beneficial for integrators serving that market.
Large corporate clients are spending money on technology often investing in large boardrooms, entire buildings and campuses, according to InfoComm and Acclaro Partners’ 2014 AV Market Definition & Strategy Study. Meanwhile, the same study says small-and medium-sized corporate clients are funneling budget toward smaller, less expensive and easier-to-operate huddle rooms.
So whether your corporate clients are big or small, they’re likely spending money on AV technology and contributing to the corporate market being both the largest and fastest-growing vertical in the pro AV market.
View five key takeaways of this study here.