Hall Technologies Appoints Mizzen Marketing for TOLA Region

Hall Technologies has chosen Mizzen Marketing as its manufacturer’s representative for Texas, Oklahoma, Louisiana and Arkansas.

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Hall Technologies has appointed Mizzen Marketing as its representative for the southwestern region of the US. According to the announcement, Mizzen has cultivated a strong reputation in the Texas Oklahoma Louisiana Arkansas (TOLA) region. It strives for excellent customer support and positive industry relationships. Hall’s recent move to Texas positions the company well for expansion into the TOLA area. Mizzen’s appointment will assist with that.

“Mizzen Marketing is a solid company full of rock-star salespeople,” Hal Truax, VP of sales and marketing, Hall Technologies, says. “Appointing them to represent us in the TOLA region offers us additional sales opportunities and engagement in this region.” Truax said Mizzen impresses him because the company is known for closing deals and offering its partners the best technical and customer support. “We are looking forward to a mutually beneficial partnership,” he adds.

Chosen By Hall Technologies

“Mizzen Marketing is thrilled to have been chosen by Hall Technologies as their manufacturer’s rep for Texas, Oklahoma, Louisiana and Arkansas,” Dave Taylor, founder of Mizzen Marketing, adds. “We’ve long been aware of their well-deserved reputation for creating quality, high-performing products that are a backbone of the pro AV industry. We are honored to join their team.”

“I am so excited to have the opportunity to once again work with some of the best people I know,” Lisa Peveler, vice president of Mizzen Marketing, remarks. She named Hal Truax, Ken Eagle, Nelson Solares and Kelly Perkins in particular. “These folks set the standard for excellence in product development, marketing, training and customer care. We look forward to sharing the Hall Technologies story with our industry friends in TOLA!”

Hall Technologies is the next iteration of the company formerly known as Hall Research. Whereas Hall Research was based in southern California, Hall Technologies is headquartered in Dallas as of December 1.

Check out Commercial Integrator’s coverage of Hall Technologies’ rebranding.

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About the Author


Dan Ferrisi is the Group Editor for the Commercial and Security Division of Emerald. He has been covering the commercial AV industry as an editor, reporter and writer since 2004. He is the former editor of Sound & Communications. He joined Commercial Integrator as editor-in-chief in November 2021.

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