InfoComm 2022 Welcomes Back D=SIGN Conference

Published: March 21, 2022

InfoComm 2022 June 4-10 (exhibits June 8-10) in Las Vegas will welcome back the D=SIGN Conference, produced in partnership with the Digital Signage Federation. In addition, InfoComm 2022 will feature more than 80 exhibitors showcasing digital signage solutions, a Digital Signage Pavilion, tours of the trade show floor, offsite Integrated Experience AV tours around Las Vegas, a Digital Signage Reception and more.

“Pro AV professionals and the digital signage community will have the opportunity to learn from a talented lineup of experts, see cutting-edge technologies up close, view applications in the real world, and make new business connections,” says Rochelle Richardson, CEM, senior vice president of expositions and events at AVIXA. “This insight will help them capitalize on digital signage opportunities and deliver better solutions.”

Exploring with the Experts

The D=SIGN conference on June 7-8 at the Las Vegas Convention Center will explore the solutions, innovations, and big ideas around digital signage. Key sessions include:

Joe Hasenzahl from Samsung will present the D=SIGN session “How to Maximize Mobile in the Digital Signage Ecosystem.” He’ll address how digital signage pursuits have been challenged by the mere fact a mobile device technically puts a “screen” in everyone’s hands. His session will explore how mobile can smartly interplay with the digital signage ecosystem.

The session “Pivoting Your Digital Signage from a Pandemic Response to a Customer Experience” will feature Misty Chalk from BrightSign, Kiersten Gibson from Reach Media Network, Michelle Montazeri from Legrand AV, Chris Martel from TSItouch, and Grif Palmer from INFiLED. The group will discuss how to repurpose pandemic tools like occupancy sensors that gatekeep traffic to ones that might perform different functions like sales associate alerts.

In the session “Demystifying New LED Products: How to Future-Proof Your AV Design Project,” Larry Zoll from The LED Studio will explore the narrow pitch nuances of LED and provide a guide for comparison and help integrators and end-users assess different brands against their unique solution requirements.

Taking place on Monday, June 6, is the full-day workshopDigital Signage Certified Expert (DSCE),” which provides a fundamental understanding of the digital signage industry, will be led by Alan Brawn, CTS, and Jonathan Brawn, CTS, of Brawn Consulting. This workshop takes a business-oriented approach that allows attendees to master the formulas for successfully planning a digital signage network, including design, hardware and software selection, deployment, content creation, and ROI/ROO for digital signage rollouts.

Related: Brawn Consulting, AVIXA Launch New Sales Approach

Alan Brawn and Jonathan Brawn will also lead the full-day workshop “Sales’ New Role and the Importance of ‘You’” on Tuesday, June 7. They’ll address how pro AV providers sell is different today than ever before. The goal of this seminar is to bring the sales profession on par with the level of what we sell by showing best practices and new techniques that have most recently come into prominence. Today the technologies we sell are different but so are the relationships with customers. The focus is no longer about a product but rather solving problems and creating an AV experience that adds value beyond the products sold.

Florian Rothberg of Invidis Consulting will host a Digital Signage Lunch and Learn on Wed., June 8, when he’ll present trends from the Invidis North America Digital Signage Yearbook.

From the Trade Show Floor to the Real World

Over on the InfoComm 2022 trade show floor, the Digital Signage Pavilion will feature the latest digital signage solutions, including content creation software, direct-view LED displays, touchscreens and interactive displays and much more. Attendees interested in digital signage can register for a curated tour of the trade show floor taking place on Thursday, June 9.

In addition, the Integrated Experience Tours will take attendees around Las Vegas spots, including the Illuminarium, Resorts World, Omega Mart and AREA15, University of Las Vegas, and local nightclubs, to see digital signage deployments in the real world and hear from the creators behind them.

On Tuesday, June 7, from 6 p.m. to 8 p.m., InfoComm 2022 will host the Digital Signage Reception at Brooklyn Bowl, an opportunity to connect with industry professionals while enjoying food, drinks, bowling and more. A complimentary shuttle bus service will be provided from the Las Vegas Convention Center to Brooklyn Bowl.

To learn more about InfoComm 2022 and register to attend, visit

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