InfoComm Releases Pro AV Industry Outlook and Trends Analysis for Americas

Published: August 15, 2017
InfoComm's IOTA report includes forecasts for sales and other market insights through 2022.

The pro AV integration market generated more than $65 billion in revenue in 2016 and is expected to grow to about $83 billion by 2022, according to a new report by InfoComm International.

InfoComm’s 2017 AV Industry Outlook and Trends Analysis (IOTA) report for the Americas provides insights into the pro AV integration market and sales forecasts through 2022 of AV products, services and solutions in the United States, Canada, Mexico and Brazil.[related]

The study, conducted by London-based IHS Markit on behalf of InfoComm, is the third of three regional reports, joining similar efforts in Europe and Asia-Pacific. InfoComm will publish a global report, which will summarize regional trends and offer worldwide forecasts for AV products and solutions, in September. The global report will also include forecasts for the Middle East and Africa and a look at AV trends in select market verticals, such as health care, hospitality, and retail.

“The pro AV industry is continuously growing and changing,” said James Chu, InfoComm’s director of market research. “It’s crucial for AV firms to understand what’s impacting the industry in order to make informed business decisions. The IOTA reports offer a comprehensive look at product performance, vertical market trends and the economic outlook around the world to provide that valuable insight.”

InfoComm’s IOTA report takes more of a long-range look at the integration market than the monthly Pro-AV Index, which was launched in September 2016 as a way of tracking the health of the market in employment and sales every month.

The Americas IOTA report “examines the market outlook for the AV industry in the Americas, including government implications, consumer needs and how the welfare of various industries affects the pro AV industry,” according to InfoComm’s announcement. It “provides extensive analysis of Central America and the Caribbean, North America and South America.”

The report also “explores market trends and sales forecasts for AV product and service segments, including audio equipment; capture and production equipment; control; environmental products; infrastructure; services; software; streaming media, storage and distribution; video displays; and video projection.” It “provides analysis of key solution areas, including command and control, conferencing and collaboration, digital signage, live events, security/surveillance/life safety and simulation and visualization.”

InfoComm’s IOTA report for the Americas highlights these areas:

Steady U.S. Growth

The U.S. is the world’s largest pro-AV market. It was worth nearly $53 billion in 2016 and is projected to grow 4 percent annually, on average, through 2022.

Pro AV Market Trends and Sizing

Streaming media, storage, and distribution (SMSD) platforms generated $17 billion in 2016 and now account for more than 26 percent of the professional AV market in the Americas.

Integration Market Dynamics by Solution

Sales for command and control, conferencing and collaboration, digital signage, live events, security and surveillance, and simulation and visualization will increase from $33 billion in 2017 to $41 billion by the end of 2022.

Click here for the executive summaries of InfoComm International’s IOTA reports or to buy the full versions.

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