Lightware announced the appointment of Mike Ellsworth as the new director of live event & entertainment technology at Lightware Americas. Per the company, the strategic appointment reflects its continued commitment to enhancing capabilities and leadership in the live events and entertainment sector across the Americas.
Lightware notes that Ellsworth, a dedicated and experienced professional within the Lightware team, steps into this role after a successful tenure as director of sales operations for the Americas. Prior to that, Ellsworth served as a senior sales engineer. Here, he played a pivotal role in driving sales strategies and supporting key client engagements.
In his new role, Ellsworth will work directly with the live event customers, focusing on large-scale productions with over 2,500 attendees. Additionally, he will collaborate closely with clients involved in major LED installations in stadiums and arenas, further solidifying Lightware’s position in the industry.
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“Mike’s extensive technical expertise and deep understanding of our customers’ needs make him the perfect fit for this role. His leadership will be crucial as we continue to grow our presence in the live events and entertainment market, ensuring that Lightware remains the go-to solution for large-scale productions and installations,” says Roger Takacs, executive vice president of sales, Americas.
Per the company, the appointment of Mike Ellsworth underscores the ongoing commitment to innovation and excellence, as Lightware strives to provide unparalleled support and solutions to partners in the live events and entertainment sectors.
