MaxMedia to Present ‘Let’s Get Phygital!’ Session Focusing on Digital Media in Retail at DSE 2017

Ed King, vice president of strategy and Laura Davis-Taylor, executive vice president of customer experience, both of MaxMedia, will co-present the session at DSE 2017.

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DSE has announced that Ed King, vice president of strategy and Laura Davis-Taylor, executive vice president of customer experience, both of MaxMedia, will co-present a session at DSE 2017 entitled, “Let’s Get Phygital!”

To be presented Wednesday, March 29 at 2 p.m., the session will discuss how the lines between digital and physical retail continue to blur, what customers expect from their store experience and where the next big opportunities are to break down the brick-and- mortar barriers.

Attendees will learn:

  • What shoppers are expecting of today’s in-store experience, and how meeting that will improve loyalty and return visits.
  • About the integration strategies for effectively building a comprehensive digital media presence inside the store.
  • Why big data and the Internet of Things matter to the digital retail experience.

“As brick-and-mortar retailers continue to compete with the ease, selection, price and convenience of online shopping, it’s become more important than ever to make the store a compelling experience,” says Davis-Taylor in a DSE press release. “But it’s hard. Retail has been stuck in its ways for many, many years and partly to blame is a general industry-wide aversion to change.”

More from the DSE press release:

Registration for DSE’s Wednesday Pro AV/IT Systems Integrators session “Let’s Get Phygital!” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Attend two shows on the same trip – qualified GlobalShop 2017 attendees are welcome to tour the DSE 2017 show floor! Show badges are all that is required for entry to the DSE 2017 Exhibit Hall, Wednesday, March 29 and Thursday, March 30 from 10 a.m. to 5 p.m.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at