Possibilities Endless for Profitable Projection Art

Festivals, churches, even a pile of junk can be great for eye-catching projection art. Here are some examples.

CI Staff
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Editor’s Note: This article was originally published July 30, 2012. It has been republished here as part of our Spotlight on Technology and Design.

In Commercial Integrator‘s White Paper “How To Create Profitable Projection Art: 18 Questions and Answers,” Paul Reynolds, director and producer at SP-Projects, and Camron Ware, owner and lead designer at Visual Worshiper talk about some of the keys of tapping this eminently attainable market, even for those who haven’t broken through yet.

Below are some examples of SP-Project’s work.

Also, click here for a photo gallery of projection art in houses of worship produced by Visual Worshiper.

The annual Saks Fifth Avenue holiday projection is the longest-running show of its kind in the world. It typically runs from late November through early January.


This video shows a demo of Shell’s crystal engine, which SP-Projects then demo’d and projected the moving parts on a white engine.


In this example, SP-Projects took a pile of junk, painted it all white and mapped a unique show upon it. The main point of this show was to prove you really can project a show on to almost anything. As they say, one man’s junk is truly another man’s treasure.


This projection at a festival in northern England was a big hit with the locals. Maybe it has something to do with the trip back in time for a look at one of everyone’s favorite video games? It really tugs at the heart.


At the Goodwood Festival of Speed, Danny Zucco and his Greased Lightning cronies had nothing on this fantastic projection that brought fans closer to the racing action than they’d ever realistically be allowed. Everyone really does have the need for speed.

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