PSA Network, the world’s largest consortium of professional AV and security systems integrators, announced it has launched Swell, an integrated marketing agency. Per a statement, the agency thus aims to help security and AV integrators and technology partners access necessary strategic marketing expertise.
“Marketing is about making waves in your industry and getting noticed by your ideal customers,” says Marissa Vacek, Swell managing director, in the PSA announcement. “Making waves takes commitment, creativity, planning, passion and courage. Swell’s industry expertise paired with our commitment to boldness gives our integrators a strategic advantage.”
Through “close collaboration with clients and a comprehensive range of services,” Swell thus “delivers exceptional value at attractive rates,” the announcement says.
Swell Marketing Agency
According to the announcement, Swell will provide clients with a business analysis to help determine the critical marketing mix to support business objectives.
Services will also include brand strategy workshops, website redesign, logo redesign, blog updates and search engine optimization (SEO). Additionally, it will help with social media strategy, content strategy, e-mail marketing and more.
“The Swell brand exercise was very thorough and brought us closer to understanding how to effectively communicate our value to potential and current clients,” says Lauren Kauffman of SecurAlarm.
Swell adds that its dedication to delivering low-cost, high-value marketing solutions ensures that partners’ prosperity remains the ultimate priority. Per the statement, Swell notes that its business model will thus focus on helping partners make waves in the security and AV industries.
A version of this article originally appeared on our sister site, Security Sales and Integration.
