Spotlight on InfoComm 2019


Walt Disney World, Disneyland Resorts Create Strategic Alliance with Panasonic

The two Disney theme parks have chosen Panasonic projectors as part of a long-term alliance to power the parks’ most thrilling rides.

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Panasonic projection technology will be utilised at the Walt Disney World Resort in Lake Buena Vista, Florida, and Disneyland Resort in Anaheim, California, for the foreseeable future – thanks to a strategic alliance between the two companies.

At the Walt Disney World Resort in Florida, Panasonic projectors are already powering some of the resort’s most popular attractions. This includes the Haunted Mansion and Seven Dwarfs Mine Train at the Magic Kingdom and Frozen Ever After at Epcot.

As part of the agreement Disney’s US-based theme parks will have access to the latest projectors from Panasonic’s line-up. This also includes a wide range of lens solutions that have been designed for just about any scenario.

“Panasonic is delighted to work with Walt Disney World Resort and Disneyland Resort in exploring new ways in which its high-performance projectors may be used to support the Disney storytelling that has captured the hearts of millions of guests who have visited these iconic vacation destinations,” notes Panasonic AVC Networks Company president Yasuji Enokido.

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Panasonic and Disney Theme Parks have recently entered a deal where Panasonic projectors will power many of the parks’ rides.

“The Panasonic brand has earned the trust of generations and today we have a fresh technology vision to support the creativity and innovation of the Disney theme parks in the U.S.”

The Walt Disney World Resort in Florida is the world’s most visited holiday resort, with over 52 million people passing through its gates every single year. With a total area equivalent of San Francisco, there’s plenty of places where Panasonic’s technology will be put to use – including in the new Na’vi River Journey attraction, which will open later this year as part of the Pandora – The World of Avatar extension to Disney’s Animal Kingdom.

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It’s not just Walt Disney World that will be taking advantage of Panasonic’s technology however, with the original Disneyland in Anaheim, California, also part of the alliance. Over in California Panasonic technology is already in-use on Radiator Springs Races at Disney’s California Adventure and on Finding Nemo Submarine Voyage at Disneyland Park.

“Disney creates one-of-a-kind, world-class experiences which inspire guests to create unique and cherished memories at Walt Disney World Resort and Disneyland Resort,” adds Carlos Castro, vice president, Disney Corporate Alliances.

“We are thrilled to work with Panasonic to continue to explore exciting and innovative new ways to tell our stories.”

This article was originally posted on Commercial Integrator Europe.