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Why You Need To Change The Way You Sell To SMB Customers

Your engagement with SMB customers need to be continuous, less focused on transactions and more focused on their


AVIXA Diversity Council Welcomes Frank Padikkala as New Chairman

Frank Padikkala will replace Charmaine Torruella as AVIXA Diversity Council chairperson and become its first Asian-American leader.


These IT and Networking Certifications Will Come In Handy For AV Pros

As IT becomes a bigger part of pro AV, consider taking these exams and learning more about IT


AV News to Know Feb. 19, 2021: New Products, Cool Projects and People in New Places

In this week’s edition: AtlasIED launches safer schools website, Insight Productions relies on Clear-Com and more new hires


Navigating the Sales Funnel During the Coronavirus Pandemic

Clients still have needs and you still need to make money so figure out how to maximize the


InfoComm Is Postponed. Here’s What You Can Do Instead.

InfoComm is postponed until October, but there are plenty of other things you can do instead to be


A Supply Chain Compromise Like SolarWinds Should Concern the AV Industry

The SolarWinds compromise is wreaking havoc on the tech industry, and AV integrators need to start having more


How to Make Sales During a Pandemic

Competence, reliability, integrity, and communication will go a long way toward helping you land new customers during the


A Learning Culture, Not an Organizational Culture, is the Future of Work

An organizational culture change during a pandemic probably won't help your business -- but fostering a "learning culture"


How to Maintain and Grow Your Sales Pipeline—Even During a Pandemic

The coronavirus outbreak has led to business struggles at all levels of the global economy. Here’s what you

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