InfoComm International, the global trade association representing the commercial audiovisual industry, and the retail and hospitality brands of ST Media Group International, the world’s leading educational voice and authority for the visual communications industries, today announced the formation of a strategic partnership to demonstrate how integrated AV experiences can generate better business outcomes for brands in the retail and hospitality channels.
ST Media Group International’s retail and hospitality group includes VMSD and Boutique Design magazines, the annual International Retail Design Conference (IRDC), as well as the BDNY and BDwest trade shows. Components of the partnership include speaking engagements, editorial roundtables, trend reports, end-user spotlights, the presenting sponsorship of the 2017 VMSD IRDC conference and the 2017 Boutique Design BDNY trade fair tech session presentation. Editors from VMSD and Boutique Design will also participate in design-focused seminars at future InfoComm events.
“Integrated audiovisual experiences are being used by more and more forward-looking retail and hospitality companies to create new brand experiences that foster stronger levels of customer engagement that lead directly to increased sales, repeat business, and a greater sense of customer loyalty,” said InfoComm executive director and CEO David Labuskes, CTS, CAE, RCDD. “Working with the ST Media Group, we will highlight what specific companies are already doing and enlighten non-technical retail and hospitality decision-makers about the business-building benefits that can be derived from integrating AV experiences into their store and hospitality designs.”
According to ST Media Group International President Tedd Swormstedt, “ST Media Group International has always worked to provide the highest quality, most trusted information to readers in the markets we serve. Increasingly, it is audiovisual technologies that are creating the kind of immersive customer experiences that are helping our readers to meet the challenges posed by the growing online world of consumers. Our partnership with InfoComm, the leading authority on what is happening in the world of AV today, is the logical extension of our ongoing commitment to help our readers build their businesses for their next generation of customers.”
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!