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We Hired an Integrator to Outfit OUR New Office: Here’s How it Went

How we approached implementing technology into our new office (after all, with a name like Commercial Integrator, we had to nail it).

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We Hired an Integrator to Outfit OUR New Office: Here’s How it Went
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Emerald Expositions is the leading operator of B2B trade shows in the U.S., operating more than 55 trade shows and numerous other events. The company also owns a number of trade publications, including us, Commercial Integrator. 

After being purchased by Emerald ExpositionsCommercial Integrator’s team along with colleagues in sales, marketing, audience development, design and those running sister sites My TechDecisionsSecurity Sales & Integration, and Campus Safetywere in need of a new office space. 

After creating a scatterplot of employee addresses to find central location for all employees, the company settled on a brand-new office space at 100 Crossing Blvd. in Framingham, Mass. 

The new space was slated to serve as a fresh start for the newly acquired properties, but before moving in, the entire office needed to be built from scratch.

That included hiring an AV integrator to implement technology up to the standards of the publications that cover the industry. 

“I hired a project manager because this is across country for me. They are great – they represent Emerald. The project manager bid it out,” says Stacy Smith, executive assistant and corporate operations manager for Emerald.

Office jockeys (and editors) Craig MacCormack & Adam Forziati are getting to know each other better than ever before in their new, more open-concept-like digs.

“We were ahead of schedule the whole time. 

“Lee Pongraphan, our senior director of infrastructure and services, and I worked closely for months on the spec we need on the technology side. Lee maps all that out, and then the project manager sources that out for AV,” says Smith.

“As soon as you sign the lease, you’re working on the technology.” 

Technology Publications 

In this case, the project manager chose Dnet Cabling & A/V Technologies to implement much of the technology alongside Emerald’s internal IT team. 

 “Before the project took off, we started with communication,” says George Ziegler, AV engineer at Dnet Cabling & A/V Technologies.

“We made sure everything was kosher with the client before any equipment was purchased, and that they fully understood what the scope of work was – networking, sound masking, TV installations, and connections at the tables.” 

Ziegler and his team first came into the space after walls were put up. They began by cabling for the communications. They weren’t handling the phone themselves, as it was a network system that then internal IT team would deploy. 

They still needed to run Cat6 white cable to every location so when it came to the rack it was one color. They implemented a Systemax solution and unloaded patch panels in case of issues – they could easily remove or replace jacks or cables without needing take down the patch panel completely.

Related: 10 Commercial Integrator Articles You Should Have Read Last Year

Workstations could then be moved around as needed. 

A unique aspect of the space was the sound masking solution from Cambridge Sound Management. The solution is built into the ceiling with a similar look to the sprinkler system in order to blend with office aesthetics.

The level of white noise coming from the solution can be adjusted through a corresponding interface. 

A Happy Staff

Employees at the new office are very happy with the space.

Coming from a space that the company had leased for 15 years, a fresh start after the acquisition was wellneeded. The advance in new technology for the space is also a welcome addition for a company that has multiple publications dedicated to the technology field. 

The new office space is pretty amazing with all its technological perks. The design is very modern, but inviting,” says Manuela Rosengard, creative services director for Emerald Expositions.

See all the pictures of our new office here

The artwork for the office has a personality unique to Massachusetts with its Boston theme. It is a great environment to come to every day. 

“The new space is really energizing – it’s bright and current and fosters a real sense of community and collaboration in the office,” says Johanna P. Morse, senior vice president, conference development and creative group for Emerald Expositions. 

I love the wellness room and that we can stand or sit at our desks, but my favorite thing about the new space is the art that members of the team worked together to select for the space. It brings a sense of destination to the offices, where often they can feel so sterile, and personalization – creating a really authentic and vibrant workspace, she says. 

About the Author

Jonathan Blackwood

Jonathan Blackwood is the Editorial Director of Commercial Integrator and TechDecisions. Jonathan writes about technologies that help to innovate and improve practices for technology integration companies of all sizes. He is especially interested in the business side of integration, as well as future technology opportunities. Follow him @BlackwoodTweets.

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  • Derek says:

    It must have been really bad before, to accept the finished job with all those cables laying out (for me not acceptable)

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