Editor’s Note: This article about SNA Displays and The QUAD mixed-use development, originally published on Sept. 12, 2024, has now been updated as of Sept. 18, 2024.
The QUAD, a mixed-use development in uptown Dallas featuring retail, dining and office space, added a large LED videowall that serves as the digital art centerpiece to the lobby of its 12-story office building. The SNA Displays video screen wraps around two corners of the lobby, attracting guests with vibrant content inspired by nature. Additionally, the DVLED provides an attention-grabbing focal point for the lobby and serves to market the building and its elevated office experience aesthetic for “the next generation of Uptown Dallas.”
SNA Displays Selected for The QUAD
Owner representative Sensory Interactive partnered with The QUAD’s property developer Stream Realty and architectural design firm Omniplan to design the lobby videowall, selecting SNA Displays to manufacture BOLD Interior DVLED technology with a 2.5 mm pixel pitch. Sensory Interactive also provided construction management services and currently provides programming and operational support.
“We were thrilled to work with Stream Realty,” says Kathleen Flahive, marketing director for Sensory Interactive. She continues, “The innovative developer’s interest in a dynamic digital feature gave our team an exciting design challenge. The finished project beautifully complements the larger experience at The QUAD.”
The new three-sided LED videowall is framed with terracotta-style hardened clay to match the building’s interior walls. The display is 14-feet 9-inch tall and 53-feet 2-inch long (1,800 x 6,480 pixels) and offers views from all angles in the lobby as well as outside through the lobby’s glass facade.
“The QUAD’s new lobby videowall reinforces the developer’s vision of ‘a different Dallas,’” says Mitch Leathers, SNA Displays’ vice president of marketing communications. He continues, “What Sensory Interactive and Stream Realty have designed is a unique, curated digital art experience that the whole neighborhood can enjoy, and we are really excited to have helped that vision become a reality.”
Digital Dreams provided installation services.
First developed in 1966 and recently rebranded as The QUAD after major renovations, this retail and office location offers more than 345,000 square feet of workspace, a rooftop terrace with views of the Dallas skyline, more than an acre of outdoor green space, nearby restaurants and coffee shops, retail bungalows, conference space, and other amenities such as a penthouse tenant lounge. The QUAD’s combination of urban walkability with dining and retail space is designed to create a thriving community and company culture for prospective tenants.
