Brickell City Centre, a mixed-use shopping and lifestyle entertainment complex in Miami, recently added large-format LED displays and interactive LCD kiosks from SNA Displays to its existing digital signage network. Brickell is a neighborhood that overlooks Biscayne Bay and considered as the epicenter of culture and business in Miami. The 5.4 million-square-foot complex includes two residential high-rise towers, two office buildings, a high-rise hotel and a nine-acre luxury destination center.
Photo courtesy: SNA Displays.
Developer consultant Pearl Media selected SNA Displays to provide three 6.6 mm EMPIRE Exterior LED bulkhead displays, as well as a dozen 55-inch LCD kiosks for Brickell City Centre.
“Given the upscale aesthetic upheld by the property and the high-performance standards we demand from our hardware partners, we were confident that SNA Displays was the ideal team to collaborate with on this project,” says Jen Lee Almeida, chief operating officer of Pearl Media.
Each of the new bulkhead displays measures 4 feet 9 inches high x 24 feet 2 inches wide (216 x 1,104 pixels) and are used for on-premise and digital-out-of-home (DOOH) advertising. The double-sided walkup kiosks stand 7 feet 4 inches tall and are suitable primarily for directory assistance.
“It’s always a pleasure to work with experiential out-of-home experts like Pearl Media,” adds Pete Simon, SNA Displays’ sales director for out of home. “Thanks to their design chops, our LED assets integrated seamlessly into the existing digital ecosphere and further enhance an already stunning retail and entertainment destination.”
Photo courtesy: SNA Displays.
American Signcrafters provided LED installation services.
The shopping mall and lifestyle center, located a few blocks from the Miami River and the Atlantic Ocean, consists of four levels with 500,000 square feet of shopping and entertainment space interconnected over three city blocks.
