By George Walter, Digital Projection Senior Executive
Rapid advancements in large-scale LED imaging technology are fueling a number of new opportunities for systems integrators, particularly in commercial environments. Configurable and customizable, these high-performance displays afford the integration industry a versatile viewing format that caters to the demands of many diverse markets. So, where have we observed the biggest uptick in interest and adoption of large-scale LED displays? House of worship, higher education, and corporate markets seem to be the most powerful catalysts today. Here’s why:
Higher Education: Large-format imaging solutions support the needs of hybrid learning environments by enabling seamless multi-window viewing and collaboration between remote and onsite students. Outside of the classroom, advanced projection and LED displays bring greater engagement and connectivity among students, visitors and the administration while giving colleges and universities a competitive edge during the pandemic-induced downturn in enrollment.
LED videowalls, in particular, are poised to further elevate the campus experience. Scalable, customizable, multi-functional, and integration-friendly, their versatility caters to a wide range of applications. Computers, laptops and cloud-based streaming devices can be connected, enabling an LED videowall to perform just as well as an interactive display in a classroom as a wayfinding monitor in outdoor spaces. They can present high-res streaming content in campus auditoriums, digital art in administrative buildings, multi-window video conferencing sessions in classrooms and corporate offices, and dynamic messaging for upcoming events, weather reports, news items, sports scores, etc. They can be configured in a variety of sizes, shapes and resolutions to suit the application.
Corporate: The addition of LED videowalls in lobbies, training rooms, employee lounges, and boardrooms helps attract workers back to the office while elevating productivity, efficiency, and collaboration across the entire organization.
Flexible in size and shape, resolution, and brightness, and LED display can be customized to the design parameters and intended function of any workspace or application. For example, in a conference room, an LED videowall can be configured to support Microsoft’s new ultra-wide 21:9 Team format. In a lobby, another LED videowall can extend across an entire wall and transition between greetings to employees and guests, important upcoming events, and stunning digital artwork.
House of Worship: Just like higher-ed and corporate markets, the house of worship (HOW) has experienced a marked decline. The addition of large-scale LED videowalls has quickly become the go-to solution to the problem. The high-tech approach is breathing new life into traditional services—just the boost this market needs to stay fresh and relevant to a new and future generation of churchgoers. Besides the cosmetic update, an LED videowall brings a lot of functional value to the HOW market. LED videowalls enable HOWs to display a diverse range of video content, from hymn lyrics and bulletin announcements to streaming video and live performances, and in any ambient lighting conditions. The lights can stay on or off, lending a more comfortable environment for attendees and minimizes the workload for HOW volunteers. Instead of printing paper bulletins, announcements, and other information, the LED videowall can be used as a dynamic message board that can be changed on the fly.
Strengthening Your Footprint in These Markets
Whether you’re a seasoned pro or new to HOW, higher-ed and corporate projects, know that expanding your portfolio to include LED videowalls doesn’t have to be complicated or expend your technical and installation resources. To exploit these markets and execute solutions successfully and confidently, be sure to align with a manufacturer that offers a complete range of design and installation assistance. They can do much of the work for your team so you can focus on other aspects of the project and drum up more business.
