Hot off the heels of InfoComm, Almo Professional A/V today announced it is hosting a “bonus” version of its award-winning E4 AV Tour in Baltimore. The E4 Baltimore Expo is taking place on Friday, July 10 from 10:00 a.m. to 4:00 p.m. at the Hunt Valley Inn Wyndam Grand.
In addition to featuring products that debuted on the InfoComm show floor last week from Almo’s carefully selected manufacturers, the Expo will include a CTS-certified course led by industry veteran and past president of InfoComm International, Tom Stimson about transitioning from selling deliverables to selling outcomes.
“Once again, our ‘bonus’ E4 Expo is a timely and important event for local resellers and integrators regardless of whether or not they had the opportunity to step onto the InfoComm show floor last week,” says Melody Craigmyle, vice president of marketing for Almo Professional A/V.
“Our attendees will have the opportunity to see some of the most exciting products from InfoComm in a much smaller venue, which helps facilitate in-depth discussions and product demos,” says Craigmyle. “This is also the first E4 Expo to include an educational opportunity so our partners can continue learning and earning InfoComm renewal units during the summer.”
The educational session, “Transitioning from Selling Deliverables to Selling Outcomes” is sponsored by Epson and worth one CTS Renewal Unit. Delivered by the most sought-after authority on business and strategy in the AV and Communications Services industry, Tom Stimson, MBA, CTS will teach attendees how more emphasis needs to be placed on the differences in selling transactions versus selling outcome-based services.
He’ll explore the importance of getting in front of the RFP, five reasons that service is the best engagement point for new customers, the three things every service pricing model needs and seven things that integration sales reps need to add to their toolbox.
The E4 Baltimore Expo, 2015 will take place on July 10, 2015 from 10:00 a.m. to 4:00 p.m. at the Hunt Valley Inn Wyndam Grand in Hunt Valley, MD. In addition to the exhibition hall and training session, the event will also include interactive product demonstrations, prizes and endless opportunities for networking. It is an entirely free event, including parking, for Almo Pro A/V’s reseller, integrator and consultant partners. To register, click here.
