HDMI LA Insight – What’s Trending in the CE Marketplace – AI and Audio

Published: March 20, 2024

As we step into 2024, the consumer electronics (CE) industry continues its steady march back to pre-pandemic levels and in some cases has already exceeded expectations, offering a promising outlook for manufacturers and consumers alike.

Return to Normalcy and AI’s Ascendancy: The recovery journey for the CE industry persists.  One standout trend observed at the Consumer Electronics Show (CES) is the prominent role of Artificial Intelligence (AI). Not only is AI driving innovation in consumer products, but it’s also revolutionizing business applications, including business applications serving the custom electronic design and installation market.

AI’s Influence in TV Technology: In the realm of television technology, AI’s integration is transformative. We’ve witnessed AI’s deployment in various aspects, from enhancing image and audio quality to optimizing TV operations. Noteworthy implementations include AI image upscaling, which leverages frame-by-frame analysis for heightened clarity, and AI sound processing, enabling immersive audio experiences with advanced soundstage creation.

Seamless Integration of AI: AI-based voice models are revolutionizing voice control functionalities, offering users an intuitive interface. Streaming platforms globally are harnessing AI for personalized content recommendations, real-time subtitles, and translated captions that enhance user experiences.

Emergence of Transparent TVs: Innovations in TV design are also capturing attention, with transparent TVs emerging as a visually stunning option. While not a primary display option yet for most consumers, these transparent TVs serve as attention-grabbing showpieces, particularly appealing to high-end customers seeking to elevate their living spaces.

Revival of Physical Media: In a surprising turn of events, physical media is experiencing a resurgence, including 4K Ultra HD Blu-ray. Discerning consumers that are passionate about home theater experiences are embracing the superior quality and additional options offered by physical media, as shown by the swift sell-out of Christopher Nolan’s Oppenheimer on 4K Blu-ray.

The Role of eARC in Audio Excellence: On the audio front, HDMI Enhanced Audio Return Channel (eARC) continues to expand into more products, emerging as the preferred choice for home theater and audio enthusiasts as well as industry professionals. With its ability to deliver uncompressed audio formats and support advanced audio technologies like Dolby Atmos and DTS:X, eARC ensures unparalleled audio fidelity and system flexibility.

Combatting Counterfeiting in HDMI Products: It’s imperative for industry professionals to remain vigilant against counterfeit HDMI products. Just a single untested, uncertified and unreliable counterfeit product within a system of otherwise licensed products can impose a high cost in product returns and service calls.  They also pose safety risks to consumers. Prioritizing licensed and certified HDMI products is essential to safeguarding both reputations and end-user experiences. We all need to work together to ensure the HDMI ecosystem is seamless and trouble-free. People can anonymously report suspected counterfeits directly via a link found on the home page.

The terms HDMI, HDMI High-Definition Multimedia Interface, HDMI Trade Dress and the HDMI Logos are trademarks or registered trademarks of HDMI Licensing Administrator, Inc.  All other trademarks, registered trademarks, or service marks are the property of their respective owners in the United States and/or other countries.




Posted in: Sponsored

Tagged with: HDMI

B2B Marketing Exchange
B2B Marketing Exchange East