Watchfire on the Rise of Experiential Signage

Published: April 3, 2023

In this exclusive video interview, Brian Smith, pro AV sales director with Watchfire, chats with Dan Ferrisi, editor-in-chief of Commercial Integrator. They discuss the company‘s more than 90-year history and its view of dominant trends in the large-format display category. Watchfire, of course, specializes in a range of product categories, including outdoor signs, indoor displays, video scoreboards and fixed-digit scoreboards. Notably, the Danville, Ill.-based company has worked with direct-view LED displays since 1998. And, today, Watchfire can boast more than 65,000 installations in daily operation.

Watch the full video, embedded below, to listen to this nine-minute conversation:

During the chat, Smith and Ferrisi touch on topics like these:

  • The fact that our world has moved to a think-digital-first mentality and what that implies about large-format displays’ utility
  • The need for out-of-home environments to match the resolution and color gamuts that people enjoy in their own homes
  • The rise of experiential signage that draws people in not only to relay information but also to create a positive emotional response
  • Watchfire’s increasing penetration into the sports market, including a recent key acquisition

To learn more about all those things, plus more, check out the embedded video above.

For additional information about Watchfire, be sure to check out Commercial Integrator’s website archives.

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