Most AV Integrators Won’t Cross This ‘Double Line’ in 2018 (And Neither Will IT-Centric Ones)
AV integrators aren’t ‘mission critical’ in this author’s opinion, and therefore would have a hard time acquiring series IT-centric firms.
AV integrators aren’t ‘mission critical’ in this author’s opinion, and therefore would have a hard time acquiring series IT-centric firms.
Bob Romano, chief revenue officer at BBH Solutions, Inc., reacts to CI’s State of the Industry report and explains why he doesn’t see most AV firms crossing over to the IT space, and shares what it will take to successfully cross the IT ‘double line.’
AV sales engineering best practices for direct sales, sell-through, and hybrid. Bottom line: it’s about hiring right and respecting big relationships.
AV integrators aren’t ‘mission critical’ in this author’s opinion, and therefore would have a hard time acquiring series IT-centric firms.
Bob Romano, chief revenue officer at BBH Solutions, Inc., reacts to CI’s State of the Industry report and explains why he doesn’t see most AV firms crossing over to the IT space, and shares what it will take to successfully cross the IT ‘double line.’
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