Author Profile

Bob Romano

Bob Romano is Leading Sales Accelerator for IT Teams.

Have suggestions or something you want to read about? Email Bob at CI_1@ehpub.com

Bob's Latest Blog Posts

AV integrators

Most AV Integrators Won’t Cross This ‘Double Line’ in 2018 (And Neither Will IT-Centric Ones)

AV integrators aren’t ‘mission critical’ in this author’s opinion, and therefore would have a hard time acquiring series IT-centric firms.

Road Yellow Lines

Why Most AV Integrators Won’t Cross the IT ‘Double Line’

Bob Romano, chief revenue officer at BBH Solutions, Inc., reacts to CI’s State of the Industry report and explains why he doesn’t see most AV firms crossing over to the IT space, and shares what it will take to successfully cross the IT ‘double line.’

Bob's Latest Posts

sales engineering, AV Sales, direct sales, AV business, sell-through

There’s No ‘Right Way’ to Scale Up, But These 3 AV Sales Strategies Will Help

AV sales engineering best practices for direct sales, sell-through, and hybrid. Bottom line: it’s about hiring right and respecting big relationships.

AV integrators

Most AV Integrators Won’t Cross This ‘Double Line’ in 2018 (And Neither Will IT-Centric Ones)

AV integrators aren’t ‘mission critical’ in this author’s opinion, and therefore would have a hard time acquiring series IT-centric firms.

Road Yellow Lines

Why Most AV Integrators Won’t Cross the IT ‘Double Line’

Bob Romano, chief revenue officer at BBH Solutions, Inc., reacts to CI’s State of the Industry report and explains why he doesn’t see most AV firms crossing over to the IT space, and shares what it will take to successfully cross the IT ‘double line.’