Author Profile

D. Craig MacCormack, Editor-at-Large

Craig MacCormack is a veteran journalist with more than 20 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011.

Have suggestions or something you want to read about? Email D. Craig at cmaccormack@ehpub.com

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D. Craig's Latest Blog Posts

AV Experiences, effortless experiences

Create Effortless AV Experiences–Or You’ll Lose Customers

PSNI Supersummit keynote speaker Matt Dixon on how effortless AV experiences keep customers coming back — & how high-effort interactions drives them away.

BLC 2019, Ryan Estis, NSCA,

NSCA BLC 2019 Opening Keynote: How Are You Keeping Up with the Changing Business Landscape?

Ryan Estis will share his secrets of helping business leaders execute and evolve in an environment that’s changing faster than ever — all at BLC 2019.

Innovation, NSCA BLC 2019, AV technology

NSCA BLC 2019 Preview: Innovation Is About Insight and Vision, Not AV Technology

Dr. David Ricketts will share his thoughts about the root of innovation and the fun of creating the next big thing in AV technology at NSCA BLC 2019.

D. Craig's Latest Posts

audiovisual ROI, tech projects

Tracking Audiovisual ROI for Tech Projects: Read How from Industry Pros

Tracking the audiovisual ROI on tech projects is more than just important data; it’s essential to a fulfilling use of project funds.

AV Experiences, effortless experiences

Create Effortless AV Experiences–Or You’ll Lose Customers

PSNI Supersummit keynote speaker Matt Dixon on how effortless AV experiences keep customers coming back — & how high-effort interactions drives them away.

BLC 2019, Ryan Estis, NSCA,

NSCA BLC 2019 Opening Keynote: How Are You Keeping Up with the Changing Business Landscape?

Ryan Estis will share his secrets of helping business leaders execute and evolve in an environment that’s changing faster than ever — all at BLC 2019.

BLC

NSCA BLC 2019 Closing Keynote Focused on ‘New Performance Culture’ for Pro AV Sales Teams

Handshakes & lobster dinners aren’t always enough to close sales these days in pro AV. More than ever, it’s about providing data and metrics. BLC has more.

NSCA, National Systems Contractors Association

NSCA Events Manager Savannah Washburn Excited to Enter AV Industry Full-Time

After starting as a temp for NSCA, Savannah Washburn embraces the challenge that comes with learning more about an unfamiliar industry.

Integrated Systems Europe attendance, Integrated Systems Europe, ISE 2019, Signal Management

ISE 2019 Sets Another Attendance Record with 81,268 People

ISE 2019 attracts more than 27,000 newcomers to Amsterdam and sets single-day attendance record for any show ever at RAI Amsterdam.

Jack Kline, Christie CEO

Christie CEO, President and Chairman Jack Kline Retiring in April After 40 Years

Christie names Kazuhisa Kamiyama as chairman and CEO and Zoran Veselic president and COO effective April 1 with Kline as advisor until 2020.

PSNI Supersummit

PSNI Global Alliance Opens Supersummit End User Panel to the Public via Facebook Live

PSNI Supersummit end-user panel will be broadcast on Facebook Live on Thursday, Feb. 21 at 10 a.m. thanks to support from Preferred Vendor Partners.

Innovation, NSCA BLC 2019, AV technology

NSCA BLC 2019 Preview: Innovation Is About Insight and Vision, Not AV Technology

Dr. David Ricketts will share his thoughts about the root of innovation and the fun of creating the next big thing in AV technology at NSCA BLC 2019.

Prysm

Prysm Global Restructuring Plans Aimed at ‘Strengthening the Company’

Prysm leadership announces company is ‘streamlining’ its operations, undergoing ‘targeted workforce reductions’ and strengthening its global partnerships.