Author Profile

D. Craig MacCormack, Editor-at-Large

Craig MacCormack is a veteran journalist with more than 20 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011.

Have suggestions or something you want to read about? Email D. Craig at cmaccormack@ehpub.com

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D. Craig's Latest Blog Posts

PSNI Supersummit panel

How to Combine Corporate Culture with AV Technology and Sales

PSNI Supersummit keynote speakers teamed up for a panel discussion on why integrators need to know more than ever about their customers.

Next Recession

How Your Company Can Prepare for the Next Economic Recession—and the Recovery

Economists at the PSNI Supersummit and NSCA Business & Leadership Conference differed on the future of our economy, but both shared tips on how to be ready.

Commercial Integrator: September 2018; 40 Under 40

2019 CI 40 Under 40 Moving to Pre-InfoComm; Nominations Now Officially Open

CI will move its 40 Influencers Under 40 list to June issue from traditional September publication. Nomination deadline is April 12.

D. Craig's Latest Posts

AV products, AV channel

Selling AV Products Outside the Channel Isn’t Only a Bad Idea—It May Be Illegal

Distributors & AV channel leaders doing what they can to stem the tide of pro AV products being sold on Amazon, CDW, eBay, Craigslist and more.

Carousel Industries

Clients Are Asking for This Carousel Industries Sales Exec: Back Stage With Molly Keane

After going through Carousel Industries’ executive sales development program out of college, Molly Keane is learning new ways to meet customers’ needs.

PSNI Supersummit panel

How to Combine Corporate Culture with AV Technology and Sales

PSNI Supersummit keynote speakers teamed up for a panel discussion on why integrators need to know more than ever about their customers.

Next Recession

How Your Company Can Prepare for the Next Economic Recession—and the Recovery

Economists at the PSNI Supersummit and NSCA Business & Leadership Conference differed on the future of our economy, but both shared tips on how to be ready.

AVIXA, InfoComm 2019

AVIXA’s Rochelle Richardson Ready for ‘Incredible Journey of Learning’

New AVIXA senior VP of expositions and events already working on ways to improve InfoComm 2019 lineup in her second week in new position.

Commercial Integrator: September 2018; 40 Under 40

2019 CI 40 Under 40 Moving to Pre-InfoComm; Nominations Now Officially Open

CI will move its 40 Influencers Under 40 list to June issue from traditional September publication. Nomination deadline is April 12.

Museum AV, museum technology

Museum Technology is About Telling Unique Stories, Not Highlighting Cool AV

Integrators say museum technology is more utilitarian than in other vertical markets. In most cases, they want it to blend in to the story being told.

AV Industry Conferences

Why Don’t More AV Industry Conferences Incorporate Virtual Attendees?

PSNI Supersummit harnessed social media and videoconferencing to allow people who couldn’t make it to the event to participate from their living rooms.

Mark Dundas, NSCA Lifetime Achievement

Mark Dundas Returns to His Industry Roots with NSCA Lifetime Achievement Award

Longtime board member Mark Dundas earns NSCA Lifetime Achievement award named after founder Per Haugen, for whom he worked early in his pro AV days.

Trump technology tariffs, tech tariffs, av industry, av products

Trump Technology Tariffs: The AV Industry Responds

Products affected by 25 percent technology tariffs include components AV integrators use every day. How will they cope with rising costs—& who will pay?