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Author Profile

D. Craig MacCormack, Executive Editor

Craig MacCormack is a veteran journalist with more than 25 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011.

Have suggestions or something you want to read about? Email D. Craig at craig.maccormack@emeraldx.com

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D. Craig's Latest Blog Posts

Economic Recovery

Stimulus, Housing, Consumer Behavior Will Determine Pace of Economic Recovery

NSCA chief economist Chris Kuehl outlines the scenarios ahead for an aggressive and slower turnaround of the U.S. economy in 2021 and beyond.

Strategic Planning

Follow These Steps to Make Strategy Happen

NSCA Business & Leadership Conference speaker Michael Canic highlights how AV leaders can avoid the pitfalls of failed strategic plans.

Agility

Agility is the Key for AV Integrators to Have Business Success Today

NSCA BLC keynote highlights the importance of being flexible and ready to embrace challenges as they arise on the business landscape.

D. Craig's Latest Posts

Economic Recovery

Stimulus, Housing, Consumer Behavior Will Determine Pace of Economic Recovery

NSCA chief economist Chris Kuehl outlines the scenarios ahead for an aggressive and slower turnaround of the U.S. economy in 2021 and beyond.

Strategic Planning

Follow These Steps to Make Strategy Happen

NSCA Business & Leadership Conference speaker Michael Canic highlights how AV leaders can avoid the pitfalls of failed strategic plans.

Agility

Agility is the Key for AV Integrators to Have Business Success Today

NSCA BLC keynote highlights the importance of being flexible and ready to embrace challenges as they arise on the business landscape.

Are You Ready to Take Business Risks In 2021?

Author and CEO Adam Witty outlines four ways business leaders can shake things up in 2021 but cautions against going too far.

Hated Office Jargon

Hated Office Jargon Makes Employees Tune Out More Than Bringing Synergy

Synergy and teamwork are important elements in any business environment but more people hate those terms than any others in offices.

Economic Recovery, Strategic Planning, BLC 2020, NSCA BLC, Business & Leadership Conference

Inside the Virtual 2021 NSCA Business & Leadership Conference

The 23rd edition of annual NSCA event will be virtually for the first time but the content is no less robust for the two-day online offering.

AVIXA Power Hour, Leadership Search Committee, Pro-AV Business Index, InfoComm 2020 Connected, COVID-19 Impact Survey, InfoComm 2020, Leadership Search Committee, AV Experience Awards, Vergauwen Scholarships, AVIXA award, AVIXA CTS, AVIXA Certification, free infocomm, InfoComm canceled, InfoComm cancelled, COVID-19 Impact

AVIXA Pro-AV Business Index Shows Slower Growth on Sales, Employment in January 2021

After record numbers post-pandemic in December, the AVIXA monthly snapshot of the industry’s health slows its acceleration in January.

Sales Funnel

Navigating the Sales Funnel During the Coronavirus Pandemic

Clients still have needs and you still need to make money so figure out how to maximize the opportunities on both sides, says Tom Stimson.

Safer Workplace

How AV Technology Can Help Companies Create Safer Workplaces

As business leaders welcome more employees back to the office, what can integrators do to ensure the transition is as smooth as possible?

software employee tracking

Five Ways Employee Tracking Software Can Help AV Business Leaders

Software can help to find when your employees are most productive, prevent burnout and give them the tools they need to succeed at work.

CoronaVirus Update