Author Profile

D. Craig MacCormack, Executive Editor

Craig MacCormack is a veteran journalist with more than 20 years of experience covering local and national news and sports as well as architecture and engineering before moving into his current role. He joined Commercial Integrator in January 2011.

Have suggestions or something you want to read about? Email D. Craig at craig.maccormack@emeraldexpo.com

Follow D. Craig MacCormack
Twitter

D. Craig's Latest Blog Posts

JDRF, Whitlock AV

Whitlock Tops $1M in Funds Raised in Decade-Long Connection to JDRF

Whitlock leadership adopted nationwide initiative to find cure for juvenile diabetes after founder’s daughter got the disease a decade ago.

Social Media, Total Tech

When You’re At a Conference, Please Don’t Put Your Phones Away. Wait, What?

Interaction among conference attendees and social media sharing of the good vibes at the event have a way of making more people want to go next year.

Managed AV Services

You’re Costing Yourself $78 on Every $1 You Make by Ignoring Managed AV Services

Managed AV services can help your revenue grow more quickly than you probably realize. Why is it taking you so long to consider starting it at your firm?

D. Craig's Latest Posts

AV Integration Firm productivity

Why the Lack of Productivity at Your AV Integration Firm?

Recent AVI Systems poll of newsletter subscribers and blog readers captures the three top areas that lead to a lack of productivity among employees.

JDRF, Whitlock AV

Whitlock Tops $1M in Funds Raised in Decade-Long Connection to JDRF

Whitlock leadership adopted nationwide initiative to find cure for juvenile diabetes after founder’s daughter got the disease a decade ago.

Social Media, Total Tech

When You’re At a Conference, Please Don’t Put Your Phones Away. Wait, What?

Interaction among conference attendees and social media sharing of the good vibes at the event have a way of making more people want to go next year.

Managed AV Services

You’re Costing Yourself $78 on Every $1 You Make by Ignoring Managed AV Services

Managed AV services can help your revenue grow more quickly than you probably realize. Why is it taking you so long to consider starting it at your firm?

AV Business, Total Tech Summit

What Will You Do Now to Make Your AV Business Better in the Future?

Total Tech Summit and AVEC attendees armed with notebooks full of great ideas about transforming their companies. Picking the right ones for their businesses is the key.

AVaaS

AV Integrators Must Do a Better Job Speaking the IT Industry’s Language

Networked AV and AVaaS are just two examples that prove it’s futile to resist the notion that AV integrators and manufacturers can exist without IT today.

Job Skills for 2020

How Can AV Integrators Help Their Clients Embrace the 4th Industrial Revolution?

As job skills continue to evolve, integrators need to understand the role they play in helping customers attract the best candidates who possess them in 2020.

ITDRC, Information Technology Disaster Resource Center, connectivity

Information Technology Disaster Resource Center Focuses on Bringing Connectivity Back

1,600+ ITDRC volunteers respond to disaster areas to help people stay connected with loved ones quickly after storms, hurricanes, floods and other events.

AV integrators

Starting Monday: Stories Highlighting How AV Integrators and Manufacturers Connect with the Community

Starting Monday, we’ll feature AV integrators or manufacturers that have found a way to connect with their community in a way beyond installing systems.

Why You Need to Take the 2020 CI/NSCA State of the Industry Survey

Annual snapshot of the systems integration industry is nothing without your help. Take a few minutes to let us know how things are now and what you expect.