Author Profile

D. Craig MacCormack

Craig MacCormack is a veteran journalist who joined Security Sales & Integration in June 2023 as web editor. He is also the former executive editor of Commercial Integrator (2011-2021).

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D. Craig's Latest Blog Posts

Thank You—and Goodbye—to an Industry That I Still Don’t Quite Understand

It’s tough to wrap up more than a decade of exceptional AV experiences in a single column, but it’s time for me to try something new.

Here’s What American Workers Think About Returning to the Office After the Pandemic

weBoost asked more than 1,200 American workers what they think about going back to the office and how often they want to do it.

How AV Business Leaders Can Convince Reluctant Employees to Return to Work

Workplace trends expert Rick Grimaldi says the carrot is much more effective than the stick when asking your employees to return to work.

D. Craig's Latest Posts

Strategies for Business Leaders to Create a High-Achieving Culture

Today’s business leaders talk about getting their employees engaged, but too few know how to enable them to be part of some of the company’s key decisions.

What Makes NSCA’s BLC Different?

NSCA leaders and longtime attendees of the annual gathering of top-level executives from the systems integration business talk about what helps the event stand out in an ever-more-crowded field.

Barneys, Macy’s Among Retailers with High-Tech Holiday Window Displays

Projection, 3D mapping among the technologies to make shoppers’ spirits bright.

CI Integrator of the Year: CCS Presentation Systems

His one-of-a-kind structure serves as an expansion prototype, but no other integrator has been brave enough to try to duplicate John Godbout’s model.

Skybokx 109 Takes Sports Pubs to Next Level

Mood Media, Bose work with owners to create unique experience for Bay State sports fans.

United Visual Re-emerges as Subcontractor

Legacy of company lives on through United Visual Labor, small crew of installers ready for anything.

Job Costing Critical Piece to Preserving Margins

Addressing problems quickly can help save projects that might otherwise be doomed.

Cloud, Other Mega-Trends Driving IT Innovation

Panel discussion looks to future of industry, highlights challenges that come with keeping up.

Selling Service Contracts, AV service

10 Dos, 6 Don’ts of Selling Service Contracts

Integrators who’ve had success going beyond selling hardware, software and installation share what they’ve done right – and wrong.

digital signage fails

12 Digital Signage Fails You’ll Be Happy You Didn’t Install

Mistakes can and do happen on some of the world’s biggest stages. Check out these digital signage fails — and be glad you have nothing to do with them.