Author Profile

D. Craig MacCormack

Craig MacCormack is a veteran journalist who joined Security Sales & Integration in June 2023 as web editor. He is also the former executive editor of Commercial Integrator (2011-2021).

Have suggestions or something you want to read about? Email D. Craig at craig.maccormack@emeraldx.com

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D. Craig's Latest Blog Posts

Thank You—and Goodbye—to an Industry That I Still Don’t Quite Understand

It’s tough to wrap up more than a decade of exceptional AV experiences in a single column, but it’s time for me to try something new.

Here’s What American Workers Think About Returning to the Office After the Pandemic

weBoost asked more than 1,200 American workers what they think about going back to the office and how often they want to do it.

How AV Business Leaders Can Convince Reluctant Employees to Return to Work

Workplace trends expert Rick Grimaldi says the carrot is much more effective than the stick when asking your employees to return to work.

D. Craig's Latest Posts

Nureva and Almo Professional A/V Announce Distribution Agreement

AV distributor Almo Professional A/V to accelerate adoption of Nureva audio conferencing systems under distribution agreement.

Exploring the Future Economy and Opportunities for Growth in AV

PSNI Supersummit keynote speaker Andrew Busch targets areas where AV integrators should be focused and how they can become more profitable.

Dogecoin

Dogecoin Spike Shows AVTweeps Need to Embrace Cryptocurrency for Payment

It’s time for AV integrators, manufacturers and distributors to open their minds to cryptocurrency as a form of payment for their work.

Crestron Masters

Crestron Masters Continues to Grow—but Organizers Know It Can Be Even Better

Crestron Masters 2021 attracts more than 3,000 virtual attendees and organizers say the 2022 offering should return to a live venue.

How AV Business Leaders Can Help Unhappy Employees Feel Better—and Stick Around

The disconnected nature of hybrid work has been tough on a lot of people in a lot of ways, but AV integrators can ease the burden.

Trox Acquires Tierney to Expand Education Client Base Across North America

Trox setting sights on networking and security after acquisition of Tierney helps new parent company round out its U.S. and Canada offerings.

Will AV Business Leaders Follow Basecamp CEO’s Lead and Ban Political and Social Talk?

Basecamp CEO Jason Fried announced several policy changes this week aimed at keeping employees focused on work while at work.

Which Big and Small Cities Are the Best for Starting an AV Business in 2021?

WalletHub compares 100 U.S. cities across 21 key indicators of viability for starting a new business and Texas and North Carolina dominate.

Why Service Has Become Such a Critical Component of AV Integration

COVID-19 pandemic has meant less project-based work for AV integrators and deeper, more meaningful relationships with their customers.

Why AV Managers Need to Be Keenly Aware of Mental Health Issues

COVID-19 outbreak has exacerbated mental health issues for business leaders, who are being counted on to provide stability for employees.