Author Profile

James Beckham

James Beckham, an NSCA Lifetime Achievement Award recipient, is an owner of Amarillo, Texas-based correctional electronics firm A-V I Corp. He also writes for a range of blog sites and periodicals.

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James's Latest Posts

AV integrator, pro AV profitability

2 Ways to Make More Money as an AV Integrator

Pro AV profitability isn’t as easy anymore. AV integrators need to sell service contracts and do more to differentiate themselves from larger competitors.

beta site, av products

Are AV Manufacturers Taking Advantage of Your Trust? Avoiding the Dreaded ‘Beta Site’

Have you ever been the victim of AV products not performing as they should on the job? Learn how to stop your project from becoming a beta site.