“Cons” are everywhere these days. The convention business encompasses industries and hobbies of all kinds, from comic books to — well — the AV industry, and every new tech perk or piece digital infrastructure can be a boon for venues hoping to draw organizations to their locale for conferences and trade shows.
The Chattanooga Convention Center made its first foray into digital infrastructure to stand out in a competitive market using NanoLumens Nixel Series curved displays.
Executive Director of the center Mike Shuford says digital infrastructure greatly impacts the event manager and attendee experience by providing a digital canvas for a wide range of informative content.
He set out to make the convention center an industry leader, keeping up with the center’s technological reputation centered on having the fastest broadband internet in the western hemisphere.
“We determined that having a large display across the entire curved wall above the north entrance would be a stunning attraction for guests, and provide a great benefit to event hosts who want to present a forward-thinking aesthetic and show off content and information in an unforgettable way,” he says.
“We love the fact that [NanoLumens is] a U.S. company, building its products right over in Atlanta, has the industry’s best warranty and personalized customer service, and even trained our staff to install and maintain the display for optimum performance and reliability.”
How NanoLumens Nixel Series Fit the Bill
Shuford says the 5mm pixel pitch curved displays are impossible to miss for convention center visitors.
Residing above a main rotunda, the screen is visible from all angles. Thanks to NanoLumens Nixel Series custom display building process, it did not require new support infrastructure or construction and was built specifically to fit the exact curve of the existing wall.
After installation in mid-October, the convention center used the display to present enthralling GoPro adventure videos and other high-octane content as a proof of the attention-grabbing nature of digital infrastructure.
Soon, event organizers will be able to create their own content for the display so they can share videos, information and digital visualizations with attendees.
Training Means Just as Much as Tech Specs
According to Geoff Berkeley, NanoLumens Regional Sales Manager, the company’s customer service and warranty played a large role in securing the project.
“Throughout this project, Chattanooga Convention Center staff were trained to install and maintain the equipment themselves, offering a completely in-house operation that ensures consistent performance and fast issue resolution,” Berkeley said.
Berkeley says the center will consider adding additional displays in the future.