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InfoComm 2017: Take a Closer Look at LG’s Transparent LED Film Display

Any window can be turned into digital signage with new LED film from LG. The company unveiled this and more at InfoComm 2017.

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InfoComm 2017: Take a Closer Look at LG’s Transparent LED Film Display

LG Electronics new Transparent LED Display

LG Electronics is no stranger to displays. The company has been pushing the envelope for digital signage technology in the past year, and InfoComm 2017 has proven that they have no plans to stop. Proof positive is the company’s new Transparent LED Display.

“It is a film that you attach to existing glass,” says Gary Wicka, Head of Marketing for LG Electronics USA Business Solutions. “Think of going to a retailer – all of that glass can instantly become signage. If you go to an airport, you think of all of the massive windows – all of that glass that they’ve got throughout a transportation hub. That can now become a digital signage application.”

The LG Transparent LED Film display offers digital content and information while interacting with its surrounding environment. The LED Film offers over 1,000 nits brightness, with each 480mm by 480mm panel containing 256 LED pixels that support gray-scale tones. The product will support standard and irregular aspect ratios to provide more display options.

“It’s not designed to be a perfect image because it’s transparent,” says Wicka. “We don’t want to take away the fact that you need to see through the glass. It’s a way to bring that transparent view, and bring to life a message on it. Most importantly, you don’t have to rip out all of the existing glass and infrastructure that you already have. All you have to do is add in the film. It’s a very low cost methodology.”

As a result, the LG Transparent LED Film display is ideal for indoor and window-facing areas with large glass surfaces such as retail storefront windows, where it draws the attention of passing customers without obstructing the view of the products behind the glass or blocking light from coming into the store.

Other applications include mass transit rail platforms and safety barriers, where it can display digital content and information while interacting seamlessly with the environment; and lobbies and large public areas where the film can convert ordinary glass into digital signage displays. Even tall glass elevator shafts can be transformed into pillars of graphics and light.

Forget about hardware, cables and fans, this ‘sign’ can be mounted like wallpaper.

At just 0.8mm thick, the 30mm Pixel Pitch display can be installed on any existing glass surface using its self-adhesive transparent film, making it easy to install with minimal construction required.

[Read more of this article on our sister company’s website, Tech Decisions]