Spotlight on InfoComm 2019

Nexteer Elevates Lobby in Headquarters with Bluewater LED Video

How Nexteer relied on Bluewater LED video to transform its world headquarters in Auburn Hills, Mich., with LED technology in the lobby.

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The team at Nexteer knew they wanted to set the tone for what could be expected throughout their HQ in Auburn Hills, Michigan. As such, the lobby was completely transformed into a two-story visual brand experience with the help of Bluewater LED.

Multi-pane LED walls, banners, and signage line the lobby, giving visitors no doubt about the brand is innovative and forward thinking in everything that they do.

The Nexteer team took their love for LED a step beyond the lobby by adding visual screens and collaborative platforms throughout their entire office, from conference rooms to break rooms.

LED video applications help to elevate a brand from a general marketing perspective. Marketing teams, product teams, and even executive teams can create immersive, engaging campaigns to share with visitors over the Bluewater LED canvas.

From welcome videos explaining the mission and vision of your brand to ticker banners with real-time updates to touch-screen enabled company overview infographics, LED applications in your lobby can share your brand message with visitors like never before.

Some additional benefits of a Bluewater LED optimized lobby include:

  • The ability to change content quickly: Business often changes direction quickly and which results in the need to update messaging in the most time-efficient manner possible. Instead of dealing with signage that needs to be reprinted over and over, Bluewater LED video screens help teams save time and money in the long run.
  • A cutting-edge look for new visitors: Call it the ‘wow’ factor. It’s one thing to call yourself an innovative company on a sales call, and it’s another thing entirely to actually set up your business with a foundation built around innovatie messaging platforms. When visitors, clients, and prospects come into your office space, wow them with your innovation and dedication to technology.
  • Fully collaborative spaces throughout your building: Who says a lobby can only be a lobby? With fully integrated, collaborative technology, LED can transform your lobby from an under-used waiting room to a place of idea sharing and innovation. Teams can quickly transform a Bluewater LED screen from an overview video to a presentation, without ever leaving the lobby. Depending on the size these visual canvasses can be used to create impromptu meeting spaces for special announcements, celebrations, or other special meetings.