Nanolumens, the Atlanta, Ga.-based manufacturer of LED displays, has refreshed its brand identity for this year and beyond. The company also has a newly launched website at Nanolumens.com.
According to Nanolumens, the brand now has a bold and creative new look. Furthermore, its site has added new design tools and resources. These will assist channel partners and AV designers, as well as the architecture, engineering and construction (AEC) community.
The evolution of the company’s brand includes a new, customer-centric approach and a partner-focused culture. It also includes a renewed purpose, vision and brand promise. “From the foundation of our philosophy to our product roadmap, our clients and partners depend on us to be industry experts committed to their success,” Ney Corsino, CEO for Nanolumens, says.
Corsino adds that the LED market has increasingly widened. Thus, it is essential for the company to continue to innovate and grow, building relationships based on trust and results. “By refreshing our brand voice and philosophy, with a renewed focus on partner enablement, we’re putting a stake in the ground to show what we stand for and who we are as a brand,” Corsino states. “From our purpose to our personality, to our professionalism, ‘We ARE LED,’ and higher standards in all we do are what you can expect from us.”
Beyond the new Nanolumens Brand
Kurt DeYoung, chief revenue officer for Nanolumens, reveals that the company is also offering new design tools and resources for its AV partners. “We’ve launched our NanoDesigner Room Configurator tool,” he says. “[This] can offer a place to visualize and develop the scope and scale of a project. It creates fully exportable packages with spec sheets, array configuration details with BOM and accompanying diagrams, saving engineering and planning time.”
According to DeYoung, Nanolumens has also introduced a new Select Partner Program. It comes with multiple resources designed to assist partners in driving their business. The featured programs include deal registration and design project discounts. It also has tradeshow coop programs, volume rebate incentives, and sales rewards programs, technical training and more. “We aim to deliver first and lasting impressions by being bold, visionary, creative and fun. This correlates with Nanolumens’ refreshed purpose and vision, and the new look and feel of our brand,” DeYoung adds.
Additionally, Nanolumens’ executives hosted an information webinar on Jan. 5. During that webinar, they shared details of these developments, tools and their product roadmap for this year.
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