COVID-19 Update

Connecting to Your Pro AV Company Culture While Working Remotely

Business consultant offers tips on how to preserve the greatest differentiator in your company even while no one is working in the office.

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Connecting to Your Pro AV Company Culture While Working Remotely

One of the unheralded victims of the work-from-home era since the start of the coronavirus pandemic is the loss of company culture. While it’s probably not entirely gone, chances are the spirit and camaraderie among your employees has changed since the COVID-19 outbreak.

It’ll likely never be the same again either. But that doesn’t mean all hope is lost or that your company and your employees will never feel connected again. In fact, company leaders play a crucial role in ensuring that culture you’ve worked so hard to build stays alive.

When it comes to pro AV company culture, the two best things are accountability and reiteration. It would be best to make sure that people cultivate and maintain the culture when there is no one around to remind them. Ivan Gekht, founder of Gehtsoft presents some solutions below.

Tip 1: Ensure that you have your core principles formulated. Ask someone creative (or designer if you have one) and create posters, order some mousepads/cups/other merch with your logo and core principles. Ensure that it is always in front of your people’s eyes, even when they are at home.

Tip 2Reiterate using your principles on every occasion, make employees accountable if they do not comply with them, and hold each other responsible for following the corporate principles and maintaining the culture.

Related: Building a Family Business Style Company Culture

When it comes to connectedness, it is essential that people feel that they are still working together even when no one is around.

Tip 1Make sure that everyone understands the common goal. Think of that as providing your employees with a North Star to guide them. It is the only way to align their efforts and your company’s vision and goals.

Tip 2Make sure that they have enough means to communicate effectively. During COVID-19, we introduced multiple tools for our employees: forums, corporate discord servers, group chats on Skype, Zoom, Google Meet, etc. There are hundreds of products available on the market right now, so choose what works best for your business.

Company Culture

Tip 3Ensure that your teams have at least one daily meeting where they share what they did yesterday to make you all closer to the goal; what is their commitment for today, and are there any obstacles on their way right now?

Tip 4Visualize! Visualization is one of the most effective tools to keep everyone connected—Burndown charts, shared documents with progress, kanban boards, etc. There are plenty of instruments for visualization that allows everyone to keep track of what is going on. And that helps them to feel connected to the company and each other.

Tip 5Make sure that information is being spread around. When people are working from home, you lose osmotic communication.

People are no longer talking at the coffee machine, going together to lunch, or taking a break together. You must make sure that you replace that with something.

“We introduced things like a monthly newsletter and town hall meetings,” said Gekht. “We share all the news and everything we think is essential in a newsletter. Then we assemble everyone at a general meeting, where anyone can ask management anything or share their information with everyone if they want to.”

Extra tip: Make sure that you understand your people’s challenges and benefits during these crazy times. Be open, be transparent, and communicate. Call in once in a while and ask how everything is going.

Do some online team-building events (play some virtual trivia, Guess Who: baby photo edition, Werewolf/Mafia, do a small talent contest, etc.). Get some toys or board games and let people use the opportunity to spend an extra hour a day with their kids.

And your company logo on these things will go a long way.

Those are just a few of what are seemingly an endless number of tips that can help to preserve the pro AV company culture you’ve worked so hard to build. What are others that have worked for you?