[related] I know it’s not easy to try new things and I’m certainly not one who jumps willingly into that without a solid explanation about why it’s necessary. Even then, sometimes I don’t always embrace the fact that it’s time for me to do something differently than how I’ve always done it.
So, trust me, I understand your hesitation when it comes to transforming your business—the one you started with money borrowed from your parents or that you bought when the price was right—from a model focused on selling products to one focused on solving problems and rooted in service.
But, as much as I’ve resisted change in many areas of my life, I’d like to think I’m intelligent enough and not too stubborn to do something differently if it’s a matter of life and death.
In fact, I made such a change more than two years ago when my doctor tore into me for my eating habits.
What’s it going to take for you to make a major change in your business from the old way of convincing your customers to include the most expensive and complicated equipment in their projects just to pad your bottom line to an approach that creates a deeper, wider relationship with them through service?
Successful Managed Services Models
If you don’t believe me, maybe the success stories of some of your peers will be enough to convince you that it’s time to embrace AV as a service and to figure out how long before you can incorporate the strategy into your business.
I’ll be moderating a panel discussion at this year’s Total Tech Summit in Dallas that will teach those who were lucky enough to crack the guest list not only about starting their managed services offering but how to expand and refine it too.
After filling my belly with a delicious breakfast (but not too much, so don’t report me to my doctor), I’ll be joined on stage by Peter Charland, executive VP of global sales and service of HB Communications; Ben Mankin, president of Mankin Media Systems; and Bill Riley, regional director at Sensory Technologies.
In truth, we couldn’t have three more different types of companies talking about how managed services has helped them—and the struggles they’ve encountered along the way. Here’s hoping you walk away from that session understanding there really is no excuse for you not to transform to a service model.
It’s a matter of life or death.
