Through the power of Almo’s E4 AV Tour, a traveling networking, training and expo event, the duo became an integral part of the casino project team charged with the design, install and support of the custom digital signage displays, which are placed above a row of slot machines in each casino. Named “Smoke Signals,” the year-long sign project is now complete and the displays are operational with additional installs expected over the next year.
Each identical sign (three retrofit and two brand new) features a teepee-shaped configuration that is 12.5-feet tall by 14.5 feet around. The display presents video and ticker content designed to engage patrons and increase message retention with the goal of repeat sales. The success of the install stemmed from the powerhouse combination of Almo’s project management, design and technical expertise, with NanoLumens’ custom capabilities, flexible 6mm LED displays and industry’s first zero-fail six-year guarantee.
The casino properties with the new sign are all located in Saskatchewan, Canada. They include Northern Lights Casino in Prince Albert; Bear Claw Casino in Carlyle; Dakota Dunes Casino in Saskatoon; Painted Hand Casino in Yorkton; and Gold Eagle Casino in North Battleford.
“The idea for this design came out of our E4 event, where we had the opportunity to collaborate with Allied Environmental Signage, the US integrator that brought us into the project,” says Sam Taylor, executive vice president and COO for Almo Professional A/V. “The strong relationship between Almo — led by our NanoLumens expert and BDM Apryl G. Lamberti — and NanoLumens made it possible to manage all of its moving parts. Weekly project calls took place to discuss engineering details ranging from the curvature requirements of the displays to customizing the shipping crates. The end result is a well thought out, creative display design that is effective and eye catching.”
According to NanoLumens Channel Manager Jackie Lavoie, “This project is a testament to our long-standing relationship with Almo Pro A/V. A project of this magnitude, dealing with this many industry partners, takes a great deal of collaboration from everyone involved. This is exactly what happened and the result speaks for itself. We are very pleased, and extremely proud, to be part of such a successful series of installations.”
“We were excited to see the first phase of the Smoke Signals sign project come to completion after many months of planning,” says Billy MacLennan, COO for Bet Rite. “Being a high profile project for Bet Rite, it was important to us to provide our customers in Saskatchewan a superior final product that is not only visually attractive but also incorporates the latest technology available. Working with great partners like Almo, NanoLumens, KGM and Allied Signs really helped make this happen.”
About Almo’s E4 AV Tour
Now in its fifth year, the E4 tour continues to evolve to meet the changing needs of AV resellers, integrators and consultants. Credited as the industry’s most specialized one-day dealer event, E4 has traveled to countless cities around the country to serve the product, technical and business training needs of thousands of resellers and installers while creating the ideal forum for professional networking.